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Brand idea "A two-year project with so many moving parts was always going to be a challenge; which is probably why we've loved working on this rebrand and digital overhaul with Chester Zoo so much," recalls Cat How, founder and ECD of How&How. The sheer scale of their ambition, determination and vision inspired us every day," she adds.
I think it'll be a mixed bag," he predicts. This practical outlook reflects TDF's understanding of market realities. From its origins as a simple online store to becoming a globally recognised foundry, Daniel's journey embodies the evolution of digital typography itself.
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Pick n mix sweets inspired Candy Con, a new range of colourful, customisable controllers from GameStop and WMH&I that look good enough to eat. Launched with a campaign that spans print, social media, digital, and in-store, Candy Con is making itself known with the tagline 'Create. It's visceral, simple, and fun.
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on the strength of its experience in creating brands which had to flex across digital applications and real-life physical spaces. On the corporate front, it needed to appeal to investors, landlords and brokers, while on the consumer side, it had to attract a diverse mix of individuals and companies with preferences that vary by location.
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And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies. The opportunities to mingle and mix with fellow attendees are also not to be sneezed at. Keep an eye on the Pentawards Festival website for further additions to the year's line-up.
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