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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Inside the thinking behind Frontify Futures' standout brand identity

Creative Boom

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? A platform, not a final product.

Brand 236
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10 Top Visual Trends for 2025

Graphic Design Junction

The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. In this article, we explore the top visual trends for 2025 , giving you a glimpse into what will shape the creative landscape across industries. What is Maximalism?

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JKR and D&AD craft a magnetic new identity to celebrate creativity in motion

Creative Boom

This year, that legacy has been reframed for the future in a new campaign and experience crafted by global brand agency Jones Knowles Ritchie (JKR). The campaign is part of a broader push to unify D&AD's brand ecosystem and future-proof its presence across digital and physical touchpoints. Pencil Gothic gives the Pencil its voice."

Agency 221
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SUN designs a high-impact brand for new Challenge for Change initiative

Creative Boom

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. At the heart of the visual identity is a flexible, energetic system of shapes representing individual challenges within a global network of movement. This is a change for all."

Branding 221