Creative Boom

JUNE 1, 2025

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. Well, actually, that's not the case at all. And why do we know this?

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Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

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Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? It's time to give them a proper send-off so we can all start speaking like humans again.

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Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

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Marketing Marketing Brand Branding 273

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

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Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

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Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?

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Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

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Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

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Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

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Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

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Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

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Graphic Design Junction

JANUARY 11, 2025

Green marketing made easy starts with stunning visuals that capture the essence of your brand. These designs should reflect your brands commitment to sustainability while showcasing your products in a clean, appealing way. Social media graphics, on the other hand, ensure your brand remains visible in the digital realm.

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Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection. Let's start with some obvious things.

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Education Brand Branding Digital 243

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.

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Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. More broadly, a central feature of the brand is a distinctive tone of voice that is warm and inviting.

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Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

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Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. This new logo replaces the previous static wine glass mark.

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Graphic Design Junction

DECEMBER 15, 2024

Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition.

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Fonts Typography Media Brand 244

Creative Boom

SEPTEMBER 16, 2024

This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. The market dynamics had shifted significantly during the pandemic," explains Piëtke.

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Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

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Brand Branding Tourism Production 468

Graphic Design Junction

OCTOBER 27, 2024

Whether you’re working on branding, packaging, or digital art, using the right Photoshop mockups can significantly enhance your portfolio and elevate your presentations. For instance, if you are designing a product label, look for a mockup that displays a bottle or a box in a context that reflects the product’s market.

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Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.

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Patterns Agency Brand Branding 459

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

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Marketing Marketing Packaging Design Brand 466

Design Milk

MAY 19, 2025

The iconic brand launched its first installation in Milan, Futurespective: Connected World , designed in collaboration with design studio NUOVA. Partnering with a brand so deeply rooted in heritage, yet constantly driven by evolution and reinvention, feels like a natural alignment,” says NUOVA founders Enrico Pietra and Rodrigo Caula.

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Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. And that's not really surprising.

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Brand Branding Arts and Crafts Travel 474

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents. Nomad have a lot of form in this area.

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Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., This January, they decided it was time for a new visual identity.

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Creative Boom

JUNE 11, 2024

Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.

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Brand Branding Client Arts and Crafts 459

Creative Boom

DECEMBER 7, 2023

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. I love elevating brands and creating new ones through sound design and thoughtful strategy."

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Marketing Marketing Brand Branding 515

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. and Europe through their remarkable work. In the U.K.,

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Creative Boom

JUNE 13, 2023

We look at Franklyn's new design refresh for the brand and the backstory behind it. Marketing that service in 2023, though, is certainly not for the faint-hearted. The new branding focuses on the high level of care and intent WeWork puts in its spaces and communities while also shifting the focus to its members. So far, so good.

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Banners Brand Branding Freelance 542

Creative Boom

SEPTEMBER 12, 2023

That leaves a gap in the market that the new company Holiday Best aims to fill. London agency Fellow Studio explain how they collaborated on developing this new brand. So, there's definitely room in the market to build a brand people can trust.

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Brand Branding Travel Arts and Crafts 448

Creative Boom

AUGUST 12, 2024

This presented a new opportunity to collaborate and launch a new brand for a series of tap rooms that could appeal to a broad, diverse audience. To help create this new brand, they turned to ORCA , a Bristol-based brand agency with whom they'd already worked on a previous project. In 2023 they achieved B Corp certification.

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Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

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Brand Branding Packaging Design Advertising 482

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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