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It's often assumed that B2Bbranding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.
Spacemade is a co-working brand with a difference. The original Spacemade identity was designed with solely B2B audiences in mind. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations.
Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".
Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. The word 'plan' would be far more effective."
The brief The challenge for Thisaway was to unite the brand, clarify the offer, and make it compelling to kids at both ends of the age spectrum. They also needed to ensure it would resonate with parents and B2B audiences, such as schools and local councils, who are looking for trust, expertise, and a proven track record.
Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.
Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work. This meant ditching stuffy B2B codes and designing something playful and meaningful.
We assess the new branding crafted for them by Fiasco Design. And they asked them to craft a new identity for the next stage in their global, enterprise-level B2B growth. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. It may sound surprising to those who haven't tried.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. So what to do?
Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.
What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? In many cases, B2B and B2C audiences will differ vastly. Spend Time Molding Your Brand.
While the majority of the studio's projects are B2B, the team always likes to shake things up by working with consumer-facing clients. "In Reliability is the foundation of the brand, and Yoderlay wanted to communicate this to both sides of its user base: tradespeople and customers.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. So what to do?
Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. It's all part of an effort to create a fairer and more sustainable ecosystem for Impala and its audience.
The Ultimate Guide to Branding for B2BBrands The brand is integral to any business, including B2B (business-to-business) companies. This comprehensive guide to B2Bbranding will explore why branding is crucial for B2B businesses and the key elements contributing to successful branding strategies.
The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. But you didn't really listen to our problem.'"
In the early days of digital marketing, B2B content often meant long whitepapers, text-heavy PDFs, and dry blog posts. It grabs attention, builds trust, and sets the tone for how your brand is perceived. From Boring to Branded: The Rise of Visual Storytelling in B2B Lets be honest most B2B content used to be boring.
Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. The word 'plan' would be far more effective."
A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice? Discover Your Brand Purpose.
Practice , a creative brand-building studio based in New York, has managed to develop something remarkable for Clarify Health. Practice turned this obstacle into an opportunity, reimagining the brands structure as a modular system of building blocks. The brand employs a technical typeface, vibrant colors, and sleek 3D graphics.
The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. But you didn't really listen to our problem.'"
One of the strategies is personal branding, and we’re going to talk about how to use it to stand out from the increasing competition. Why Personal Branding for Freelancers? Chances are you’ve heard this many times before, but if you think about, building a personal brand as a freelancer makes perfect sense.
With the right B2B SEO strategy at the ready you can terraform your business, turning it into a bonafide powerhouse that actually influences others to follow you and your techniques. B2B Companies like HotJar and Zapier are where people tend to look first for inspiration — companies that have seemingly mastered the art of B2B SEO.
Adelt Agency Website Design Adelt – Branding, websites & strategies for startups. These platforms are reshaping the digital landscape by integrating AI for personalized user experiences, streamlined workflows, and enhanced interactivity. Improved Accessibility AI plays a crucial role in enhancing website accessibility.
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”
7 B2BBranding Tips You Should Be Using Today. B2Bbranding is the marketing process of identifying your business as one that offers a service to other businesses. There's no denying it—every entrepreneur is trying to establish and build a brand. Branding is an integral part of any business.
Ukrainain design brand Joyf is on a mission to make your life happier – who can say no to that? In collaboration with designer Rostyslav Sorokovyi , the brand has released its first outdoor furniture collection: Tube. Available in four colors, customization is available for the B2B segment and wholesale orders.
This creates a sense of calm and allows the products to take center stage, perfectly reflecting the brand’s philosophy of pared-down elegance. Users can explore stunning landscapes, learn about the brand’s values, and witness the action through engaging elements. Take a website showcasing freelance talent.
A logo is where brand development as such usually begins. This is what will cause the most powerful associations of customers, and with the help of which they will recognize your brand among hundreds of others. Here are some logo design trends for 2019 you may use to proceed from in your brand identity development. Minimalism.
George&Harrison developed this unique brand identity for Hal2. Their creative team was commissioned to work on a new brand identity for Hal2, an interior design studio specializing in the B2B and consumer market. Hal2 branding by George&Harrison. Hal2 branding by George&Harrison.
When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Perhaps it’s because they’re current branding is looking a bit outdated, or because they’re trying to leave a negative image behind (AKA Uber).
In today’s world, where everything has gone digital, building your brand and promoting it should be easy. First you need to jump the hurdle of creating a website for your brand, either on your own or using a web development service. For a lot of brands, this includes the photo and video sharing app, Instagram. Target Audience.
Given the fact that Facebook , Instagram , and similar platforms have almost four billion users , it is clear that every brand should do its best to impress the audience with high-quality content. LinkedIn : This platform works well for B2B organizations and high-level customers. But this is by no means an easy task.
B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. But, making a B2B video is more complex than one may think. Read on to understand the technicality of creating a standard B2B video. What is exemplary B2B video marketing? Around 51.
If you’re looking for some inspiration from some of the best B2B websites, then you’ve come to the right place! If you’re a B2B business, then getting your website right is absolutely key as this is the first thing your customers will see. When you take all of this into account, getting your B2B website design right is a priority.
Before we begin listing off all the B2B marketing services, do you want to take a note of the number of services you already know of? Do that, and then make a separate list of what services you didn’t know worked in a B2B setting once you get to the end of this post. What are B2B Marketing Services? Are you sitting comfortably?
The tone needs to fit with your brand identity, for instance, fun and light-hearted. Whether you’re a freelance graphic designer or heading up a new video production company, there are certain steps you need to take in order to make sure that your business kicks off strong and makes an impact from the get-go. Google My Business.
Guide to B2B Website Design: 12 Best Practices What is the most uninteresting thing online? An awful B2B website. A showstopper of a B2B website. A showstopper of a B2B website. That is the kind of website that can revolutionise your B2B business and blow the competition away. – Use B2B-specific messaging.
The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. It’s a strategy that both B2C and B2B companies can benefit from.
B2B Marketing: Definition, Strategies & Examples. B2B marketing can be a powerful tool for driving sales and growing a business. In this In-depth Guide, we’ll discuss some of the best practices for B2B marketing, including SEO, content marketing , and lead generation. What is B2B Marketing?
This allows you to create a unique site that aligns with your brand identity. WordPress, with its flexibility and extensive customization options, stands out as a preferred platform for many professionals in the field. In the competitive field of digital marketing and SEO, having a website that stands out and performs well is essential.
Founded in 2021, Forty’s is a B2B office with the objective to help both small and large companies with investments and negotiations. Graphic Designer Taylor Shady was commissioned to work on a suitable visual identity for the brand. Graphic designer Taylor Shady created this modern visual identity for Forty’s.
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