Remove branding-and-emotional-appeal
article thumbnail

Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command our attention, shape perceptions, and spark emotions. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.

article thumbnail

The 20 illustrators inspiring us the most in 2025

Creative Boom

Lauren Hom These talented visual storytellers are capturing imaginations worldwide with their distinctive styles and creative innovation across every medium. It's a tough time to be an illustrator right now. The twin threats of generative AI and an ongoing financial squeeze make earning a living a real challenge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.

Branding 450
article thumbnail

Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Starbucks has pinpointed the drink as a key player in its plan to evolve the RTD portfolio and appeal to shifting consumer preferencesespecially among a younger generation of self-expressive trendsetters. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341
article thumbnail

The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

article thumbnail

Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand. So, the brief asked SUN to communicate this through the new brand.

Branding 449
article thumbnail

From Vision to Reality: 40+ Fresh Branding Ideas and Logo Designs for Inspiration

Graphic Design Junction

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.

Brand 260