Creative Boom

OCTOBER 20, 2024

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.

Fonts 468

Fonts Graphic Design Graphic Client 468

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "For In hindsight, our original concepts often proved to be stronger," he continues.

Brand 435

Brand Branding Client Agency 435

Creative Boom

JUNE 1, 2025

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I Paul Bailey, brand strategy director at Halo Studio , offers perhaps the most heartfelt definition: "Being the best dad and partner I can be. However, I decided not to become a design director by choice. It's internal.

Agency 394

Agency Brand Branding Consulting 394

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

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Client Agency Branding Brand 476

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. These shapes were continuously added or subtracted from the initial form, repeating the process until a layered and intricate structure was achieved.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 432

Arts and Crafts Education Branding Brand 432

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The result was Crany-Frame and Crany-Hairline.

Brand 236

Brand Branding Arts and Crafts Fonts 236

Creative Boom

MARCH 17, 2025

You're not alone, and there are practical strategies to help you break through these frustrating periods of stagnation. Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. The good news? Then, in my sketchbook, I literally make one simple mark: a circle, line or squiggle.

Illustration 415

Illustration Illustrator Graphic Design Inspiration 415

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 243

Marketing Marketing Branding Brand 243

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

Agency 507

Agency Animation Illustration Illustrator 507

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design 311

Graphic Design Graphic Magazine Animation 311

Graphic Design Junction

NOVEMBER 15, 2024

With these advancements, the graphic design trends continues to evolve, driven by new technology, cultural shifts, and bold ideas. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

Graphic Design 244

Graphic Design Graphic Textures Color Schemes 244

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Branding 474

Branding Brand Arts and Crafts Travel 474

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243

Education Branding Brand Digital 243

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Branding 467

Branding Brand Production Arts and Crafts 467

Graphic Design Junction

DECEMBER 15, 2024

Here are the key developments that will dominate the design landscape: Variable Fonts Variable fonts continue to revolutionize typography by offering greater flexibility and customization. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content.

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Fonts Typography Media Branding 238

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 518

Graphic Design Graphic Brand Branding 518

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

JUNE 23, 2024

Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

Arts and Crafts 482

Arts and Crafts Publishing Publishing Graphic Design 482

Creative Boom

JULY 18, 2024

This experience opened doors to collaborations with both local and international brands and studios. Deji's curiosity and drive have led him to continue to expand his skill set. "In For this reason, his vision for The Torsche is to highlight exceptional projects and their impact on brands and companies.

Agency 531

Agency Brand Branding Art 531

Creative Boom

OCTOBER 22, 2023

Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. And we continue to share our audience's widespread concerns about the rise of AI and the issues surrounding social media. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 485

Media Brand Branding Freelance 485

Creative Boom

MARCH 24, 2025

For many creatives, LinkedIn continues to offer unique advantages that other platforms simply can't match. He adds that the platform has actively generated inquiries that have materialised into live jobs, confirming its continued usefulness for his practice. What's still working? Let's start with the positives.

Networking 243

Networking Consulting Digital Client 243

Creative Boom

JUNE 15, 2025

Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory. We could go on, but you get the point.

Networking 195

Networking Freelance Freelance Self-employed 195

Creative Boom

MAY 24, 2023

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

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Branding Brand Travel Layout 454

Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. So recently, they teamed up with DesignStudio , a brand and design agency based in London, New York, Sydney and Shanghai who clearly didn't want to trouble anyone by giving themselves a complicated name. Feel super.'

Travel 476

Travel Marketing Marketing Branding 476

Creative Boom

JUNE 13, 2023

We look at Franklyn's new design refresh for the brand and the backstory behind it. And that's testimony to the fact that, ultimately, WeWork is based on a sound business idea and has continued to deliver high-quality co-working facilities to more than half a million members worldwide. But the fact it's here at all surprises many.

Banners 542

Banners Freelance Freelance Branding 542

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

Publication 505

Publication Branding Brand Advertising 505

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

Sports 468

Sports Agency Artist Branding 468

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We Next, we started using it for visualisation," he continues. Out of that, everything flows.

Graphic Design 511

Graphic Design Graphic Agency Client 511

Creative Boom

JUNE 12, 2024

In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.

Patterns 459

Patterns Agency Branding Brand 459

Creative Boom

JUNE 25, 2024

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Almighty revisited the strategy, and after a deeper discussion with Alexis, it settled on the idea of "credible nostalgia."

Branding 497

Branding Brand Arts and Crafts Production 497

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Visual identity The brand identity needed to represent this ambition.

Branding 243

Branding Brand Textures Digital 243

Creative Boom

MARCH 2, 2023

After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.

Agency 541

Agency Branding Brand Architecture 541

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.

Sports 437

Sports Branding Brand Marketing 437

Creative Boom

OCTOBER 10, 2023

Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.

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Agency Branding Brand Client 501