Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448

Portfolio Branding Brand Fonts 448

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. One of the most noticeable changes is the shift in tone and language.

Arts and Crafts 456

Arts and Crafts Gallery Art Brand 456

Creative Boom

NOVEMBER 12, 2024

The new visual identity unites Riot's diverse gaming worlds with a cohesive system prioritising player experience. As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events.

Media 474

Media Brand Branding Animation 474

Creative Boom

OCTOBER 14, 2024

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Not only this, but Cerveza Cru Cru grew alongside Bala, and the studio designed the brewery's identity in its early years.

Patterns 459

Patterns Production Branding Brand 459

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was monochrome, but GF Smith is all about colour.

Branding 286

Branding Brand Digital Manufacturing 286

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio 430

Portfolio Print Fonts Production 430

Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. But for HALFDAY, a ready-to-drink iced tea brand aiming to balance nostalgic flavour with modern-day wellness, standing out was exactly the goal.

Branding 321

Branding Brand Illustrator Illustration 321

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 448

Branding Brand Interior Design Portfolio 448

Creative Boom

JANUARY 21, 2025

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Branding 397

Branding Brand Architecture Production 397

Creative Boom

JANUARY 8, 2025

Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. The deliverables included a 10-second ident and a 20-second social animation. Colour testing the lava lamp scene.

Animation 482

Animation Client Photoshop Production 482

Creative Boom

OCTOBER 22, 2024

For me, typefaces and visual identities are inseparable. A typeface can define the character of a brand just as much as a logo or colour palette," he says. It's important to ask the right questions early on—what role will the typeface play, and how does it fit into the larger visual identity?" the studio explains.

Arts and Crafts 448

Arts and Crafts Client Fonts Consulting 448

Creative Boom

JANUARY 14, 2025

Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

Branding 407

Branding Brand Animation Graphic 407

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 293

Inspiration Branding Brand Agency 293

Creative Boom

APRIL 8, 2025

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

MARCH 27, 2025

With such a distinctive farm-to-pint approach, the brewery needed an identity that told its story with the same care and craft that goes into every batch of beer. Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity.

Textures 365

Textures Illustrator Illustration Branding 365

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

Agency 468

Agency Brand Branding Media 468

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Branding Brand 284

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Branding 352

Branding Brand Textures Marketing 352

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

Arts and Crafts 521

Arts and Crafts Brand Branding Agency 521

Creative Boom

DECEMBER 18, 2024

One of the biggest challenges was bringing my style through the means of two colours per artwork for a large scale outdoors. I draw inspiration from the vulnerability of nature, fleeting moments of human interaction with the world around us, and the bold spectrum of colours that can evoke entire moods and memories," he says.

Illustrator 418

Illustrator Illustration Travel Artist 418

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. End with magic".

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Agency Client Fonts Design Services 536

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Branding 273

Branding Brand Graphic Presentation 273

Creative Boom

NOVEMBER 5, 2024

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. The agency needed a new visual identity to unify the team's vision and set a course for the future. When is an island, not an island?

Agency 284

Agency Theme Branding Brand 284

Creative Boom

JUNE 9, 2024

To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. Typography and colours At the centre of the new identity is a bold and confident wordmark.

Branding 541

Branding Brand Agency Photography 541

Creative Boom

MARCH 13, 2023

The brainchild of world-leading brand identity designer Joe Stitzlein, Hamster is a joyful and colourful new typeface which uses Color Fonts technology to create multiple typographical tones. A font that was fun to use and that could liven up any brand identity or logotype.

Fonts 521

Fonts Inspiration Branding Brand 521

Creative Boom

JANUARY 29, 2025

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic's entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls.

Portfolio 221

Portfolio Production Brand Branding 221

Creative Boom

JULY 14, 2024

Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.

Illustrator 508

Illustrator Illustration Graphic Design Fonts 508

Creative Boom

OCTOBER 22, 2023

Located high in Montreal, the terrace's delectable sunsets influenced the entire graphic identity. The warm, milky hues of the terrace sunsets are what have inspired the graphic identity created by Baillat Studio , who was enlisted to give the terrace a pink-infused makeover.

Inspiration 541

Inspiration Fonts Brand Branding 541

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. In light of this transformation, Ascential needed new branding to represent this new, focused offering. This concept of coming together became our lens for the entire brand. 'Be

Patterns 459

Patterns Agency Brand Branding 459

Creative Boom

SEPTEMBER 29, 2024

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Branding 540

Branding Brand Portfolio Digital 540

Creative Boom

MAY 1, 2023

Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The signature brand bao goes full-blown fluffy friend.

Branding 526

Branding Brand Agency Patterns 526

Creative Boom

NOVEMBER 19, 2024

Fiasco Design ensured that each theatre could retain its own unique identity while communicating the unified message of the wider group. Bristol-based agency Fiasco Design has partnered with leading West End theatre group Nederlander Theatre to spotlight their own story through a new brand and website.

Arts and Crafts 516

Arts and Crafts Agency Architecture Branding 516

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

Branding 538

Branding Brand Presentation Agency 538

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 221

Marketing Marketing Production Branding 221

Creative Boom

JANUARY 9, 2025

There's no doubt that this year, album art has been an integral part of music artists' brands. First place artist Perera's work explores issues of hybridity, futurity, ancestorship, migrant and marginalised identities/cultures within the symbolistic style of her paintings. who were the Glastonbury Park stage headliners in 2024.

Art 459

Art Coding Artist Theme 459

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 462

Branding Brand Fonts Advertising 462