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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Local agency People People explain how they went about it.

Brand 448
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518
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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 458
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Brand 463
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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? In 2025, though, that's losing its relevance; the idea that static identities aren't enough is widely accepted.

Brand 449