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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

However, as society becomes increasingly aware of the dangers of UV exposure, tan lovers are looking for safer ways to get their glow. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Fake tan has existed since the 1960s, and tanning beds were introduced in the 1970s.

Branding 352
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Six Cinquième designs an evolving identity for The National Black Canadians Summit

Creative Boom

More than 1200 black Canadians from diverse sectors and backgrounds come together for the event every year, a number that continues to grow as awareness spreads across the country. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."

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Koto launches accessible learning hub for emerging talent

Creative Boom

Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. We're all too aware of the barriers to entry into the creative industries, and despite many working towards more inclusive hiring processes and doing educational outreach, it can still feel impenetrable.

Portfolio 416
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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

"India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy. It was decided that positioning Carlsberg Elephant as one of the more premium options was the key to staying ahead, so the brand needed to match.

Marketing 273
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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Branding 481
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.