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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
However, as society becomes increasingly aware of the dangers of UV exposure, tan lovers are looking for safer ways to get their glow. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Fake tan has existed since the 1960s, and tanning beds were introduced in the 1970s.
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Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
This hands-on love for print and branding carried him through a foundation year at Lincoln and eventually to Falmouth University, where he found a community of like-minded creatives. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.
Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. But it wasn't until she stumbled upon a tutorial for a 3D landscaping program called Bryce that she became aware of the potential of digital creativity. "I
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Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
With growing awareness of sustainability and health, brands that focus on organic products need visuals that communicate these values effectively. This mockup bundle includes a total of 3 packaging mockups that can use for the market, restaurant, organic shop, butcher, meat brands, and other food branding packaging designs.
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A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. This includes new AI advancements, product offerings, and advocacy efforts, which aim to significantly increase awareness and impact.
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Aware of Royal Salute's past collaborations with illustrators for its Lunar New Year editions, Jason dropped the creative agency Boundless Brand Design an email early in 2023. Always made from a blend of malts aged 21 years or older, the scotch brand itself represents the 21-gun salute given to Elizabeth II on her coronation in 1953.
Brand and design studio Koto has found a novel way to communicate eco-friendly credentials with its identity for sustainable packaging company De-extinction. Rooted in a "rebellious but playful ethos", Koto's identity for De-extinction included the creation of both brand imagery and the company name itself.
Mamasea is a salmon brand whose branding might remind you of your favourite indie album, and that's no accident. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand". The ask was "develop a seafood love brand". But above all, love and respect for nature shone through.
The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical. Running through the new brand identity is a system of lines governed by the logo.
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All photos by Adrianna Glaviano A cultural cornerstone of New York City, the Brooklyn Museum has revealed a striking new brand identity to mark its bicentennial year, spearheaded by Brooklyn-based design studio Other Means. And there's no better time to launch it than our 200th anniversary."
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
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Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power. A new sound for crispbread brand Wasa Wasa, the world's largest provider of crispbread, faced a big challenge. To help achieve this delicate balance, they were looking for a brand sound.
Even a longstanding, iconic brand must keep up with a changing world. Founded in 1969, Hawaiian Tropic is one of the best-known sun cream brands, with a devoted following. But it recognised that as the next generation rises, they're bringing a new beauty philosophy based on awareness, authenticity and acceptance.
Vietnamese studio M — N Associates has been working with pet food brand HiRaw! Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh.
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