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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio PiĆ¹ in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? Every product is part of a cohesive family." Every product is part of a cohesive family."

Brand 455
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

” With public transportation hubs in mind, the internal structure allows for additions to Bello!, At Hydro, we believe that more sustainable design starts with more sustainable production,” shared Asle Forsbak, Marketing Director, Hydro Extrusions. such as tables, lamps, and chargers.

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Polestar and Woven Studio Spins Bio-Based Polymers Into the Future of Automotive Design

Design Milk

Titled, ā€œWe Harvest Wind,” the interactive installation was inspired by Polestarā€™s LCA (Life Cycle Assessment) data , a report spotlighting “information about emissions from materials production, manufacturing, how the type of electricity used when charging affects use phase emissions, and so on.”

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A vital topic to discuss: sustainability in and through digital design

UX Collective

Recently the social implications of digital products have gotten some attention thanks to Mike Montieroā€™s Ruined by Design and The Center for Humane Techā€™s The Social Dilemma , but the environmental impact of digital is much less discussed or understood, let alone taken into consideration in the design process. But it should be!

Digital 102
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

Luxury consumers want products made to last for generations, not just seasons. This means that whatever the productā€”whether it's a cashmere coat, leather bag, or diamond jewelleryā€”it must be impeccably constructed by artisans using time-honoured techniques. Having fewer people able to afford a product increases demand.

Brand 71
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Is problem definition the stepchild of UX design?

UX Collective

It received strong publicity, which raised expectations. Google has a unique track record and know-how with more than 1 billion people using Google Maps every month and more than 5 million active apps and websites using Google Maps products every week.? You might think because the problem definition is simple.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation. between 2020 and 2030. The options are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.