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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Brand 480
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Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 239
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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. It's one of the most famous wordmarks of all time and has remained broadly unchanged since 1941.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. from 2022. I remember when I first started as a freelance designer.

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Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 195
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Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur

Inkbot Design

Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur As a creative entrepreneur, your brand is big business. Without a personal brand , you're just a faceless entity—which doesn't inspire or encourage consumer trust. Creating a brand identity allows you to showcase your unique talents and skills.

Media 98
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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. What I found in BP's logo history is a masterclass in both brilliant branding and catastrophic disconnection between image and reality. For executives, this is the brand evolution story you need to study.

Brand 40