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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans. That all might seem like a lot of extra effort.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. And we've worked on every side of the experience, helping to stand out in-store, online, social media, advertising, and every side of daily life.

Brand 402
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Subaru x IND

Graphic Design USA

Academy of Art University students from a variety of design and advertising departments were challenged to reimagine the Subaru car for 2030.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.

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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

For example, Burberry recently implemented an aggressive strategy to become carbon-neutral and circular by 2030. Bottega Veneta takes it further by not publicly advertising. That means initiating company-wide practices focused on sustainability, inclusion, or social consciousness. No request is too big.

Brand 72
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What if the Metaverse exposes your most intimate thoughts?

UX Collective

trillion by 2030, showing a compound annual growth rate of 43.3% from 2019 to 2030. In connection with the challenge above comes the advertising issue: how will we regulate personalized advertising? And as I said a few times in this newsletter, to understand personal data exploitation, just follow the money.

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Google Bay View Campus by BIG and Thomas Heatherwick Brings the Big Tent to Big Tech

Azure Magazine

In fact, BIG and Heatherwick Studio believe the campus, which boasts “the largest geothermal pile system in North America,” will be fully carbon-neutral by 2030. It might be that “Googlers” are the ones who will most directly benefit from this vision: The project will be the new digs for 4,000 employees of the tech giant’s advertising arm.