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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. And we've worked on every side of the experience, helping to stand out in-store, online, social media, advertising, and every side of daily life.

Brand 402
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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

7 Effective B2B Marketing Strategies to Grow your Business. Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. What is B2B Marketing?

Marketing 117
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How AI Transformed the Content Creation Industry

Inkbot Design

Right now, you can see AI for content marketing everywhere, and it makes perfect sense. Will content and marketing experts get replaced by AI? Let's look at some stats: The market for AI is worth more than ninety billion U.S. dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S.

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Why SaaS Product Management Is Crucial

Noupe

Leveraging market study: Successful product management aims to make the product market fit and meet customer requirements. Therefore, it includes marketing research based on the SaaS business audience and refining products that enhance UX. billion by 2030. Typically, it involves —. Why is SaaS Product Management Crucial?

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Customer Experience Management: Unbreakable Brand Loyalty

Inkbot Design

At the same time, though, thanks again chiefly due to social media coupled with review websites, etc., Indeed, some experts even predict that by 2030 , over twenty-five billion dollars worldwide will be spent solely on improving one’s consumer experience strategy! That’s advertising gold right there.

Brand 66