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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

In 2022, he published a monograph with Phaidon. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. She has become a sought-after creative partner for brands including Nike, Cadbury, Tate, Primark, and Penguin Random House.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% from 2022. Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. I remember when I first started as a freelance designer.

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F5: Draga & Aurel on Lake Como, Joseph Beuys + More

Design Milk

Their debut at Milan Design Week two years later marked the start of key partnerships with brands like Baxter, one the duo still works with today. Superduper This Made in Italy brand, founded in Florence in 2011, celebrates the care and quality of handmade hats. Its a collaboration that has shaped their own approach.

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10 Graphic Design Trends to Pay Attention to in 2025

Graphic Mama

Nature designs feel like fresh air, connecting brands with life and audience. This trend is about creating a sense of balance and calm, making it a great fit for modern lifestyle brands and campaigns across different fields. Or while working on email marketing, a sidebar could display insights about your most engaged segments.

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Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond

Creative Boom

Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studios evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond. Every market has its own nuances. Originally founded in 2010 as Why?

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