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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. And that applies just as much to marketing as anywhere else. They wanted their customers to love the brand, not just the product, deeply."

Marketing 428
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 392
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. We developed their positioning, tone of voice, look and feel, identity, and branding," he adds.

Marketing 437
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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

The marmite property player is back for round two with a renewed focus on shaking up the housing market. Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice.

Agency 342
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 252
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. To do so, they turned to award-winning LA branding agency Truffl.

Brand 260
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 370