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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Brand 500
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New branding by Tavern helps revive America's iconic Sizzler restaurants

Creative Boom

The West Coast steak 'n' seafood chain went bust in 2020. But now it's back, and the brand has been reinvented from the ground up. However, in September 2020, the company filed for Chapter 11 bankruptcy after the pandemic. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Branding 486
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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". In 2020, Lancôme, following consumer demand, brought back its iconic 'Juicy Tube' lip glosses after discontinuing them in 2018.

Branding 494
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 506
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

The studio's other half, Takk, graduated from the renowned Swiss design school ÉCAL in 2020 and, prior to opening the studio, had created custom typefaces for IDA Radio, Tallinn Music Week and the ERKI Fashion Show. A typeface can define the character of a brand just as much as a logo or colour palette," he says.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 477