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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 426
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Brand 406
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. It's a fitting career as Haruko's passion for consumer products runs deep. "I

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'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy

Creative Boom

This Way Up has created a playful new identity for all-natural candy brand Panda Liquorice, enticing younger audiences to "be more Panda". Panda is the original liquorice, and it needed to better communicate its role as a brand leader.". Imagery includes a woman enjoying some time by the lakes, a nod to the brand's Finnish heritage.

Agency 366
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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.

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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

Travel 313