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Is LinkedIn still a useful platform for creatives?

Creative Boom

But is it really the right platform for creative networking? At a time when platforms are rising and falling with alarming regularity, LinkedIn stands as something of an anomaly: a professional networking site that's maintained its relevance for nearly two decades. PR and marketing professionals, too, still see value in LinkedIn. "We

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Standout recent projects include a stunning rebrand for Nike Run, recharging Nike by going back to its roots: running as the soul of Nike, and an identity refresh for Vevo, which reinforced the world's largest music video network as both an expert in the space and a champion of the artists it showcases.

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Influencer Marketing Ultimate Guide [+ Campaign Brief Template]

Just Creative

Everyone’s talking about influencer marketing these days. The point is: never rush into something as tricky and complicated as influencer marketing. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. What is Influencer Marketing?

Marketing 215
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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017. All this is divided into three main operational divisions: Havas Creative Network, Havas Media Network and Havas Health & You.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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The Ultimate Guide to FMCG Branding, Marketing, and Website Design

Canny

They also have the task of heavily influencing purchasing decisions as consumers are more swayed by convenience than desire in this type of market. This is where FMCG marketing comes into play, as the type of campaigns you create and the way you position your product is key. Direct to consumer marketing. Market segmentation.

Marketing 148
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Guide to Effective B2B Marketing for 2020

Noupe

Business-to-business (B2B) marketers’ strategies for 2020 are “overridden by one factor more than any other: uncertainty,” says Polly Kay, senior marketing manager at English Blinds. How can you adapt your B2B marketing to cope with this extreme situation? Chapter 2: What is B2B marketing? What defines B2B marketing?

Marketing 123