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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

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9 Years Building the World’s Marketplace for Design

Creative Market

It’s hard to believe that Creative Market is almost a decade old. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history. When Creative Market launched in 2012, this is what iOS 6 looked like on an iPhone 5: via Wikipedia. Mockups were all the rage.

Fonts 190
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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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Striking poster campaign introduces Coca-Cola Real Magic tagline

Creative Review

It is part of a wider launch by Coca-Cola of a new tagline, Real Magic, the first change for the brand in five years since the arrival of its Taste the Feeling tag in 2016. “We’re at an inflection point,” said chief marketing officer Manolo Arroyo.

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The Creative Boom 2023 Christmas gift guide for creatives

Creative Boom

We've got a selection of quirky and beautiful gift ideas that will raise your present-buying above the generic and propel your imagination. Because all of us love the idea of buying presents in theory – 'tis better to give than to receive, as they say – in practice, we often struggle to devote enough time to it.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Business Video Animation: Captivate, Engage, and Convert

Inkbot Design

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. That's quite a jump from 61% in 2016. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Well, it's more than just moving pictures.

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