UX Collective

AUGUST 14, 2022

Another caveat to keep in mind is that material presented in more difficult-to-read fonts is enjoyed less. Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. M., & Kang, M.

Fonts 95

Fonts Typography Advertising Advertising 95

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 65

Tourism Travel Brand Branding 65

Inkbot Design

MARCH 14, 2023

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

APRIL 24, 2023

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

Marketing 72

Marketing Marketing Advertising Advertising 72

Smashing Magazine Graphics

OCTOBER 27, 2021

In the late 1990s, marketing and advertising agencies saw the potential of eye-tracking for the Internet and started using the technology to analyze how people consume content online. One of the few advertising companies that used eye-tracking back then was EURO RSCG/DSW Partners. More after jump! Mobile UX Research.

Internet and Software Development 90

Internet and Software Development Advertising Advertising Production 90

Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. You may need to invest in marketing materials , professional development opportunities for your employees, or advertising campaigns to bring your brand to the attention of new and potential customers.

Brand 132

Brand Branding Production Marketing 132

Thinking Design

MARCH 31, 2023

Ray also produced graphic design work, designing 27 covers for Arts & Architecture journal, as well as textile designs, advertising, game boards, etc. In 2014 Kavanaugh was awarded the Julia Morgan Icon Award, and in 2016 she won the AIGA medal. It was the first-ever museum show to focus solely on Ray’s contributions.

Fashion 52

Fashion Exhibition Art Architecture 52

UX Collective

AUGUST 9, 2021

Despite what the advertisers, technology companies and governments tell us in their glossy images and videos, depicting perfect worlds where nobody argues, and life smoothly functions through the use of seamlessly integrated technology. The diagram consists of a number of cones that expand out from the present into the future.

Architecture 103

Architecture Presentation Publishing Publishing 103

Inkbot Design

OCTOBER 25, 2023

It's how they present themselves to the world and share their personality. This can include various materials, such as websites, advertisements, packaging, business cards , social media posts, etc. Moreover, a visual identity system provides a strong foundation for implementing marketing and branding strategies.

Brand 93

Brand Branding Typography Fonts 93

Inkbot Design

DECEMBER 19, 2023

WCAG includes detailed criteria covering issues like: Text alternatives for non-text content Captions for audio Adaptability of presentation Keyboard navigability Readability Predictability The guidelines break down into three conformance levels – A, A.A., rules direct federal sites to satisfy at least WCAG 2.0

Coding 88

Coding Client Publication Brand 88

Noupe

JULY 1, 2021

Because when companies change, they must change how they present their identity. A rebrand is a marketing strategy that aims to change the company’s brand identity. A rebranding process mainly changes the following: logo, slogan, website, typography, name, term, symbols, marketing, advertising strategies, and more.

Brand 113

Brand Branding Marketing Marketing 113

UX Collective

APRIL 13, 2023

2010; The Telegraph, 2016). The study reviewed deception in fields such as magic and conjuring, animal deception, advertising and marketing, the psychic industry, scams and confidence tricks, politics, and historical cases of military deception. Later work reviewed a significantly broader span of domains. Gummere, Trans.).

Patterns 92

Patterns Animation Self-employed Architecture 92

Inkbot Design

MAY 7, 2024

They may be presented as stunts, pranks or other types of dares. The 22 Push-Up Challenge (2016) This one was for military veterans and their families. When it comes down to self-harm via digital platforms and advertising materials meant for vulnerable users, there’s no lower rock bottom. It's simple but super effective.

Media 80

Media Education Advertising Advertising 80

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Apple's storytelling is deeply engraved in its products and marketing campaigns, evoking a sense of wonder and aspiration.

Brand 78

Brand Branding Advertising Advertising 78

Canny

APRIL 14, 2022

The first Houston networking event we’d like to direct your attention to are those run by Texas Networking Events (TNE), an organization that’s been around since 2016. We strive to give professionals a innovative way to grow their network by providing a relaxed atmosphere for them to market their company or themselves effectively.”.

Networking 148

Networking Marketing Marketing Arts and Crafts 148

Just Creative

JANUARY 3, 2021

Outside the fictional world of Mad Men, there have been advertisements in the real world that have absolutely captured our hearts and minds and have made us want to be a part of that creative process. Here are the 9 best marketing campaigns that captivated audiences around the globe and inspired me to pursue a career in marketing.

Marketing 258

Marketing Marketing Advertising Advertising 258

Inkbot Design

MARCH 13, 2023

A Guide to Diversity Marketing: Strategies & Examples Amidst the shifting sands of modernity, diversity and inclusion have taken centre stage as critical components of a successful marketing strategy. A company's marketing strategy must consider these factors to build a lasting and meaningful connection with its customers.

Marketing 59

Marketing Marketing Brand Branding 59

Creative Review

NOVEMBER 6, 2020

Bortsova began to take an interest in her country’s recent history after discovering her parents’ archive of home videos and cassettes, and quickly expanded her research to encompass everything from friends-of-friends’ photo albums to libraries and flea markets. Advertising poster by S.S. Photographer unknown.

Publishing 96

Publishing Publishing Fashion Media 96

Inkbot Design

APRIL 18, 2023

The designer works with a team of developers, SEO specialists, UX designers , and even marketers. Interdisciplinary Learning: Design studies often intersect with other disciplines, such as engineering, psychology, marketing, and sociology. Web design/interface design. Product design (also known as UX and UI design).

Education 72

Education Arts and Crafts Client Self-employed 72

UX Collective

OCTOBER 28, 2021

In our desire to disrupt , we rush to market, often without considering historically excluded people. Fast forward to 2016 and Stephanie DiRusso created a Typology of Design Thinking (below right )which I’ve adapted and have been using for several years to describe a combination of design complexity and maturity.

Fashion 114

Fashion Brand Branding Advertising 114

Creative Boom

NOVEMBER 7, 2023

The FCA's regulation of debt advice in 2016 transformed the industry. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations. So what to do? It's been ten years since StepChange last addressed its branding, and a lot has changed during that time.

Brand 350

Brand Branding Client Illustration 350

Creative Boom

NOVEMBER 7, 2023

The FCA's regulation of debt advice in 2016 transformed the industry. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations. So what to do? It's been ten years since StepChange last addressed its branding, and a lot has changed during that time.

Brand 333

Brand Branding Client Illustration 333

Noupe

JULY 5, 2021

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. Now that we know all this, it’s time to take our decision-making discussion even further and enter the marketing realm. Chapter 1: How rational are we?

Marketing 113

Marketing Marketing Production Advertising 113

Inkbot Design

JANUARY 9, 2024

Graphic: 500 Designs that Matter offers historical examples of influential graphic design and advertising pieces. Useful gadgets come in all shapes and sizes: Mobile Tools Tablets and 2-in-1 devices maximise portability for designers when creating mockups, presenting work, live painting, and tinkering with ideas on the go: The iPad Pro 12.9

Arts and Crafts 64

Arts and Crafts Adobe Graphic Design Art 64

Template Monster

MAY 24, 2021

LeadGen – a Marketing Agency Website Template. Marketing is important and if your company provides this kind of service, then you need to build a nice website. All themes that we have chosen for this chart were designed and developed by TemplateMonster's team of creative professionals in the second half of 2016.

Templates 86

Templates Theme Agency Gallery 86

Inkbot Design

AUGUST 29, 2023

Brand messaging, visuals, tone and experience should align across advertising, social media, websites, packaging and more. Consistent applications of visual branding in marketing materials, packaging, and digital platforms create recognition and reinforce what the company represents.

Brand 65

Brand Branding Publication Production 65

UX Collective

JUNE 12, 2022

Nowadays, stories are also being crafted around businesses as a powerful tool in branding and marketing, tapping into our shared nature. 1 spot as the world’s largest SaaS market with currently over 17,000 companies. Longer forms can answer more questions and present a coherent narrative from the start. Bilgihan, A.,

Arts and Crafts 104

Arts and Crafts Marketing Marketing Brand 104

Inkbot Design

OCTOBER 27, 2023

Conversely, a logo redesign presents a ripe opportunity to signal change and bring your image into the 21st century. In 2016, Barbie unveiled a bold makeover featuring diverse skin tones, body types, hairstyles and fashions. Rebranding allows businesses to reinvent themselves and realign with the market and consumers.

Brand 75

Brand Branding Arts and Crafts Portfolio 75

Inkbot Design

JUNE 18, 2022

How Millennial Branding Will Change the World of Advertising. We're about to learn how to harness the millennial mindset to take on the world of marketing, advertising, and media in ways that will leave your competition a little behind. population, it's time to start thinking about marketing to them differently.

Advertising 86

Advertising Advertising Brand Branding 86

UX Collective

JULY 22, 2022

—?retro marketing Brands that are looking to freshen up their image or simply rally nostalgia-prone audiences will often reach for retro styles in design and advertising. Consumers have a tendency to lean towards nostalgic products and content (often driven by a need to belong ), which gives marketers an easy way to target them.

Marketing 106

Marketing Marketing Brand Branding 106

Inkbot Design

SEPTEMBER 29, 2022

You can start with brainstorming to generate ideas for your project, then expand to find a market. When you've written down your ideas, separate them into categories, such as “Ideas for marketing” or “Ideas for pricing.” You'll need to choose a product that you're passionate about but also has a market.

Advertising 90

Advertising Advertising Production Publication 90

Template Monster

JULY 24, 2021

LeadGen – a Marketing Agency Website Template. Marketing is important and if your company provides this kind of service, then you need to build a nice website. All themes that we have chosen for this chart were designed and developed by TemplateMonster's team of creative professionals in the second half of 2016.

Templates 52

Templates Theme Agency Gallery 52

Inkbot Design

JULY 29, 2023

An authentic, well-defined brand identity is invaluable, allowing you to connect with customers and stand out in a cluttered market. An effective UVP serves as the guiding force for all your marketing. Ensure your UVP is prominent in advertising, on your website, and across channels. Buy on Amazon 1.2 Buy on Amazon 2.2

Brand 142

Brand Branding Media Marketing 142

Envato Tuts+

JANUARY 19, 2014

18 Apr 2016. 25 Jan 2016. A new company may need to enter a specific market and come to you for a comprehensive identity solution. It's a visual mark, which represents the idea of a company, presented in the context of all the company's identity, marketing, and history. 26 Apr 2016. Melody Nieves.

Graphic Design 97

Graphic Design Graphic Portfolio Arts and Crafts 97

Just Creative

MARCH 26, 2023

Have you ever thought about creating a presentation that could visibly attract the attention of the audience? The best way of doing this is through Adobe Spark, a software application that helps you create web posts, stories, graphics, advertisements, and banners that command attention with a professional look.

Adobe 208

Adobe Photo Editing Graphic Templates 208

Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Brand 137

Brand Branding Marketing Marketing 137

Canny

JUNE 24, 2021

In an increasingly crowded market, the rebrand was necessary to keep HelloFresh ahead of other companies offering a similar, healthy food delivery service. It’s contemporary yet retro, and has combined past and present design elements. The company wanted to return to the days when it was dominating the American market.

Brand 139

Brand Branding Adobe Marketing 139