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How The Designers Foundry went from side project to global type provider

Creative Boom

Moon-shot invitation One of the foundry's proudest moments came in 2016 through a collaboration with deep personal significance. This practical outlook reflects TDF's understanding of market realities. Granda's ability to recline and italicise makes it fun to experiment with, offering users incredible control and flexibility."

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

The launch of Biti's Hunter in 2016 marked a bold transformation as the company moved to introduce a sneaker line that resonated with Vietnam's growing streetwear scene and youthful energy, exemplified through bold campaigns like 'i Tr V' (Go to Explore, Return to Belong).

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30 Abstract Logos That Actually Work (And Why Most Don’t)

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 30 Abstract Logos That Actually Work (And Why Most Don't) Let's get one thing straight. The 2016 rebrand dropped the stuffy, full-bodied lion for a modern, crowned lion head. It depends on marketing consistency and frequency.

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The Instagram Logo: A Necessary Betrayal of Nostalgia

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Instagram Logo: A Necessary Betrayal of Nostalgia The collective meltdown when Instagram changed its logo in 2016 was entirely predictable. Polishing a Placeholder (2011-2016): The Age of Skeuomorphism By 2011, Instagram was taking off.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions A new logo will not fix your broken business. Yet, time and again, boards and marketing departments get seduced by the idea of a “fresh start.”

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Evolution of the Gap Logo Design: From Helvetica to Backlash

Inkbot Design

You can see how this aligned perfectly with their expanding market presence and growing customer base. This move cost them an estimated $100 million in marketing and implementation. To appreciate the spatial evolution fully, look at how the 2016 removal of the blue box frame transformed the logo.