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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. chapter of #blackandbrilliant, serves on advisory boards, and mentors through programs like Bloom and SheSays. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 How Does Influencer Marketing Impact Brand Awareness?

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How to Optimise Your Brand Logo For Better Marketing

Inkbot Design

How to Optimise Your Brand Logo For Better Marketing. Who is my target market? Logos can help your business stand out in crowded markets or reflect your business's values and personality. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). How can it help grow my business?

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Why Figma’s acquisition is bad for designers

UX Collective

This was a welcomed contrast to Adobe programs which are notorious for feature bloat and unexpectedly quitting on users at random times. Figma officially launched for consumer use in 2016. The lack of competitors in design software allows Adobe to keep a monopoly on the market and frankly, allows it to get away with a subpar product.

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Business Video Animation: Captivate, Engage, and Convert

Inkbot Design

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. That's quite a jump from 61% in 2016. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Well, it's more than just moving pictures.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

This is something that many marketers know but need to articulate, and it's often difficult to put into words. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). A fascinating book that combines marketing and branding with some beneficial insights. Sale Bestseller No. $28.51.

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