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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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The 20 graphic designers inspiring us the most in 2025

Creative Boom

As brands seek authentic connections with increasingly diverse audiences, the demand for designers who can navigate cultural nuance while maintaining commercial appeal has never been higher. Working in a fractional leadership capacity, Rachel helps teams navigate digital transformation and brand evolution.

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40 Geometric Logos: The Power of Shapes in Branding

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. Most conversations about branding are filled with fluff. It’s built on the universal language of shapes and the secret behind many of the world’s most enduring brands.

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Cannes Lions 2025: Why it's no longer just for big creative agencies

Creative Boom

Everyone from big brands and A-list celebrities to emerging artists makes the annual sun-soaked pilgrimage to the French Riviera. Every hotel and venue along the Croisette (and beyond) seems to be claimed by a brand, with many attendees clocking up 20,000+ steps a day. And it's huge.

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The New MSN Logo and it’s Butterfly Effect

Inkbot Design

Previous logo redesign in 2014 To modernise your MSN experience, Microsoft implemented a dramatic transformation in 2014, moving away from the colourful butterfly motif you'd grown familiar with. The transition from Microsoft Start to MSN marks a strategic return to a beloved brand that resonates with millions.

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Independent artists to buy prints from this summer

Creative Boom

Commissions are slower, clients are cautious—and yet, artists are still out there doing brilliant work. Her projects have been shortlisted in the V&A Illustration Awards and the AOI World Illustration Awards, and she has collaborated with clients such as Google Arts and Culture, the V&A, TOAST, and the Financial Times.

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6 Spiritual Signs and Meanings in Famous Brand Logos

Inkbot Design

6 Spiritual Signs and Meanings in Famous Brand Logos Every creator adds special meaning to their product. Brand logos can tell us much about philosophy, hidden spiritual meanings, and signs. In 2014, Airbnb represented a renewed symbol with a pretty name, Bélo. The history of the brand also carries deep meaning.