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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

The studio also led the redesign that was carried out back in 2013. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries. Some of the key SKUs—including Home Chips, French Fries, and Smiles—are iconic products.

Portfolio 431
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The craft renaissance As another element to the backlash against AI, along with a broader rejection of mass production and digital saturation, there's a growing appreciation for craft and heritage in design. Consumers want unique, handmade items with personal meaning, moving away from mass-produced products.

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Why Do Books are the perfect life companion for creatives

Creative Boom

Founded in 2013 by Miranda West, The Do Book Company publishes authors who have spoken at the event to create how-to titles as far-ranging as Do Beekeeping : The Secret to Happy Honeybees, Do Open : How a simple newsletter can transform your business, and Do Design : Why beauty is key to everything.

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Joe Boyd's illustrations of nature, place and movement show a never-ending thirst for adventure

Creative Boom

However, his move to Leeds in 2013 to study illustration marked a pivotal moment in his career. One pivotal moment in Joe's career, though, came from a commission by the esteemed film production company Studiocanal. Growing up in the serene landscapes of Cumbria, at just 16, he enrolled in art college in Carlisle.

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Fredrik Stormby on why Eurovision 2024 will look like nothing you've seen before

Creative Boom

Fredrik will join production designer Florian Wieder and the senior production team of the contest to help create, design and deliver a large-scale and spectacular show to a global audience of over 160 million. That was a first for Eurovision last time in Malmö 2013."

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&Walsh's work for Olly brings fun, colour and energy to the topic of vagina health

Creative Boom

Brand and product Olly is an American company and brand of vitamin supplements and other wellness products. Founded in 2013 by Eric Ryan and Brad Harrington, it's headquartered in San Francisco. Its mission is to simplify these products and put the focus on end benefits versus the individual ingredients. &Walsh

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BlockFace: an open-source stamp kit to explore typography by graphic artist Will Mower

Creative Boom

Origin story An artist, designer and printmaker, Will first became interested in modular systems and printmaking in 2013 during a period of creative block. You simply combine the stamps to construct letterforms, design typographic posters and cards, and explore the joys of printmaking.