The Branding Journal

JANUARY 12, 2021

Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever expected. As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers.

Digital 126

Digital Brand Branding Self-employed 126

Creative Boom

SEPTEMBER 24, 2023

With the rise of digital tools both for making art and sending it around the world in an instant, in one sense, it's now easier than ever to make money as a freelance illustrator. But how on Earth do you find a market for your work? The agency was founded by Mohamed Danawi in 2012.

Artist 479

Artist Illustration Illustrator Arts and Crafts 479

Design Week

JULY 8, 2020

Scottish football club Rangers has been given a new brand identity from design consultancy See Saw, which seeks to modernise the team’s appearance for the “digital era” The studio, also based in Scotland, has designed a new crest, bespoke typeface and visual assets for the premiership team. A new digital focus.

Digital 95

Digital Brand Branding Consulting 95

Fonts in Use

JANUARY 26, 2020

Fairway Market is a chain of grocery stores in the New York metropolitan area. The slogan “Like No Other Market” sometimes is rendered in a mechanically extended brush script, too, see the photo below. Red Hook, Brooklyn, 2012. The same store in 2012, shortly before the redesign was implemented.

Marketing 52

Marketing Marketing Banners Fonts 52

Canny

OCTOBER 31, 2019

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

Marketing 88

Marketing Marketing Brand Branding 88

Creative Boom

FEBRUARY 13, 2023

Its symmetrical structure is balanced with an organic drawing and a particular digital flavour. Queens was created by Kilotype , a German foundry that was established in 2012 and promised extensive language support and high production standards with every typeface. Nan Tragedy by NaN 3. Dazzed by Displaay 8.

Fonts 545

Fonts Arts and Crafts Graphic Design Graphic 545

Moo

JANUARY 24, 2024

They might not have the budget as market leaders, but their mindset, bold ambition and desire to create change means they’re unstoppable. Anything is possible – RTFKT Image credit: RTFKT “There are some iconic shoe silhouettes that repeatedly receive new colorways… we can see the boredom in the market. And that’s our niche.

Brand 98

Brand Branding Marketing Marketing 98

Creative Market

FEBRUARY 2, 2022

Since 2012, Creative Market has empowered independent creators around the world to make a living doing what they love– and we’re just getting started. Vintage aesthetics have dominated the digital asset space for as long as it has existed, but this is new. Digital Campfires. Explore this collection.

Graphic Design 190

Graphic Design Graphic Theme Color 190

Creative Boom

JULY 11, 2022

And that's nothing new for Marie, having previously worked as deputy digital director for the Obama presidential campaign (2012-13) and as head of online fundraising for the World Food Programme (2010-12). You led the digital efforts of Obama's campaign, which was themed on hope. It's still a bit of a necessary evil.

Agency 366

Agency Client Digital Brand 366

Graphic Design Junction

NOVEMBER 8, 2022

Trends that, if you utilize them early enough, might give you an edge over other web designers in the market today. Tenzr is the only digital therapy kit the assess and retrains movement, guides rehabilitation, and measures progress. Empowering people in the digital economy. Digital 3D Artist, Motion Designer and Director.

Inspiration 128

Inspiration Web Design Web Design Portfolio 128

Inkbot Design

JANUARY 17, 2024

Disruptive companies introduce innovations that creatively destroy and transform existing markets. As business theory pioneer Clayton Christensen first explained in his seminal work “ The Innovator's Dilemma ,” disruption is altogether redefining markets by solving problems in new ways. Have you ever used an iPhone?

Internet and Software Development 84

Internet and Software Development Marketing Marketing Networking 84

Under Consideration / Brand

AUGUST 10, 2020

2012, previously BounceX) "Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. The old name and logo sounded and looked more like some kind of cryptocurrency exchange than a large digital marketing business. “Close Encounters of the Quirky Kind”.

Patterns 89

Patterns Marketing Marketing Client 89

Inkbot Design

JANUARY 13, 2024

The Rise of Gamification While games have been used for learning and motivation for millennia, the modern concept of gamification only emerged in the digital era. By 2012, Gartner was highlighting gamification as a significant trend. Growth exploded. By 2014, over 70% of Forbes Global 2000 companies were using gamification.

Internet and Software Development 92

Internet and Software Development Programming Education Digital 92

Noupe

DECEMBER 4, 2023

They are identified as the first true digital generation to witness a digital world. The ever-growing world of technology has increased the challenges for marketers. Generation Z includes those who were born from 1997 to 2012. It’s about handling future marketing matters related to Generation Z.

Marketing 103

Marketing Marketing Entertainment Brand 103

Just Creative

JANUARY 18, 2020

We have been trained from our births to respond to stories, and this emotion-evoking device is what marketers are thriving off today. So, what exactly does storytelling mean for marketing trends in the new decade? In the digital world we live in, everything has been made easy. Stories and Marketing: A Critical Outlook.

Brand 269

Brand Branding Marketing Marketing 269

We And The Color

NOVEMBER 23, 2022

in 2012, Monotype got ownership of the online font shop MyFonts. Monotype has such a large market share that they are able to dictate the terms of the type world. If a diverse, monopoly-free market and fair remuneration for designers are important to you, then you should take a closer look at these Monotype/MyFonts alternatives.

Fonts 104

Fonts Adobe Marketing Marketing 104

Creative Boom

MARCH 4, 2024

Based in Silicon Valley, California, Iris Pan is a designer, artist and writer working at the boundary of digital and physical. This sound-interactive installation creates both a digital and physical platform for different social groups to express their love and connect." million RMB (approximately $400,000).

Art 326

Art Industrial Design Digital Production 326

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Design Milk

MARCH 8, 2024

In 2016, he established Vorhammer Computational Design , a Munich-based collective operating across different scales and typologies at the crossroads of architecture, design, and digital fabrication. Vorhammer has also developed digital systems for brands such as BMW, OT4, and Modulor. Additionally, he collaborates with Prof.

Arts and Crafts 111

Arts and Crafts Architecture Digital Manufacturing 111

Design Milk

JANUARY 19, 2024

” Launching in 2012, with a collective background in fine arts, curation, creative direction, design, publishing, and fashion, With Projects, Inc. The initial phase of the brand rollout of the entire rebrand covers Crozier’s overall identity, print collateral, wayfinding, digital, marketing, and strategy.

Graphic Design 95

Graphic Design Art Brand Branding 95

Creative Review

OCTOBER 14, 2021

At the time I went to a big book store in the city and read a graphic design magazine called IDN, I saw a digital illustration and I remember I was so attracted by the vibrant and vivid colour and shapes. It was then I decided to become the person who could create that kind of image.”

Illustration 116

Illustration Illustrator Textures Graphic Design 116

Inkbot Design

JANUARY 20, 2024

Balancing Brand Heritage With Innovation Goals When embarking on a logo redesign , brands must balance celebrating existing equity built up in their visual identities over years or even decades while pushing towards a more modern, digitally friendly aesthetic. Let legacy branded materials currently in the market play out.

Brand 85

Brand Branding Digital Education 85

Under Consideration / Brand

JULY 2, 2020

2012) "The CEFC (Clean Energy Finance Corporation) has a unique role to increase investment in Australia's transition to lower emissions. Digital communications. “It’s Not Easy Bein’ Clean”. Samples of old identity. Your browser does not support the video tag. Logo animation. Illustrations. Positioning and design elements. Guidelines.

Publication 81

Publication Print Portfolio Animation 81

Inkbot Design

MARCH 7, 2023

Marketing a Luxury Brand: Strategies for Success Luxury industry, huh? Strap on your luxury seatbelts because we're about to explore the key strategies for successfully marketing a luxury brand. Understanding Your Target Market Before considering selling your high-end products or services, you must know to whom you're selling.

Marketing 102

Marketing Marketing Brand Branding 102

Inkbot Design

FEBRUARY 18, 2024

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 This creates a crisper, modern vibe while ensuring your logo translates smoothly across print and digital platforms. Post-Rebranding Revenue Increase Starbucks 2011 $1.2 billion $1.9 billion $1.6

Brand 93

Brand Branding Fonts Digital 93

Inkbot Design

JANUARY 2, 2024

An adaptable logo works across print and digital contexts, retaining legibility and impact. Early digital age logos (the 00s-10s) reacted to previous decades’ showiness with muted colours and subtler branding. Colours, shapes, icons and fonts should match the style, price point and value a fashion house wants to convey.

Fashion 63

Fashion Brand Branding Digital 63

Noupe

SEPTEMBER 21, 2021

Generation Z dictates the future of digital business. Gen Zers make a massive impact not only on modern marketing but also on product conceptualization and customer service. They have specific needs, wants, and preferences – all born in the digital age. Yes, influencer marketing works for them. Young and impactful.

Marketing 110

Marketing Marketing Media Advertising 110

UX Collective

JULY 2, 2021

Sun (2012) further expounds that “in order to prevent stereotyping in cross-cultural design, we need a design methodology that is more rigorous and human-centered.” analyzing the cultural differences on value, marketing, and purchasing strategies, and even lifestyle. Given the challenge on different cultural backgrounds, Li et al.

Production 104

Production Marketing Marketing Education 104

Inkbot Design

FEBRUARY 14, 2023

One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. A promotional campaign is a carefully planned and executed series of activities to promote and market a specific product or service.

Advertising 115

Advertising Advertising Marketing Marketing 115

HONGKIAT

SEPTEMBER 30, 2022

Under this domain, app development is the new phase of technology taking over immaculately making a phenomenal presence in the digitally optimized world. Mobile apps are like a redeeming feature for businesses in order to thrive in the digital world. The growing market of mobile app development. The latest version of Android 9.0

Consulting 99

Consulting Client Marketing Marketing 99

Inkbot Design

SEPTEMBER 8, 2023

The Top 10 Bad Logos 1 – Tropicana Tropicana's decision to revamp its logo in 2009 sparked a significant controversy among the branding and marketing community and consumers. 2 – London 2012 Olympics The London 2012 Olympics logo generated significant controversy due to its abstract and seemingly disjointed design.

Brand 82

Brand Branding Arts and Crafts Fonts 82

Inkbot Design

MAY 20, 2022

In a world where Facebook, Instagram, and Twitter are places for brands and businesses, social video marketing is gaining popularity. So why is Social Video branding such an exciting new marketing channel? Social video marketing requires a specific level of brand readiness. We need to learn how to break through the noise.

Brand 135

Brand Branding Media Marketing 135

Feature Shoot

MARCH 3, 2022

Instead, they could be collected as NFTs, or non-fungible tokens, which act as a certificate of authenticity for digital artworks, including image files. First, smart contracts, powered by the blockchain, can be created to automatically pay the original artist a percentage every time the work is sold on the secondary market.

Art 90

Art Photography Artist Print 90

Inkbot Design

MARCH 7, 2023

Plus, the slogan “Earth's biggest bookstore” showed that the company's marketing strategy was just as ambitious as its name. Jeff Bezos created this logo when digital design tools were about as advanced as a potato, so it's no surprise that it received so much criticism.

Brand 85

Brand Branding Marketing Marketing 85

Design Week

JUNE 10, 2021

It marks the first update to Beatport’s visual identity since 2012. “Over the years, the turntable has been replaced by digital counterparts, but as a symbol it endures as a touchstone of electronic music and the club scene,” the designer adds. Content and marketing were another focus for the new identity.

Inspiration 79

Inspiration Brand Branding Marketing 79

UX Collective

APRIL 13, 2023

In 2012, a new species of spider ( Cyclosa tremula ) was discovered that uses debris from captured prey to construct a larger simulacrum of itself at the centre of its web. The spider can vibrate its web to make the simulacrum move, thereby performing a rudimentary form of puppetry (Drake, 2012; Torres, 2012). Overlook Press.

Patterns 93

Patterns Animation Self-employed Architecture 93

Inkbot Design

MAY 25, 2022

Consumers can buy products from anywhere with just a few clicks in this digital era. Your brand image and marketing strategy, and commitment to customer service all come into play. Every site element should align with your brand, from landing pages and product descriptions to marketing messages. eCommerce is here to stay.

Production 82

Production Brand Branding Marketing 82