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Every Ad Tells Our Stories

Communication Arts

By Greg Beauchamp How did you discover your passion for filmmaking and advertising, and how did you develop your skills to enter the creative industry? What have been some of your favorite commissioned projects you’ve created, and how did they change your perception of what you can accomplish in advertising? It feels honest.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

London 2012 Olympics: An Invitation to Controversy The Before: For its bid, London used a graceful, ribbon-like design in the colours of the Olympic rings, forming the shape of the River Thames. Users, advertisers, and the media were confused. Your logo should be a mental shortcut, not a puzzle.

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State of the industry 2025: are freelancers surviving, or thriving?

Creative Boom

Motion designer and director Joao Raimundo Monteiro offers a particularly bleak assessment: "I reckon it has been the worst 12/15 months since I've started my career back in 2012," he reveals. "I I meet small business owners who regularly use their own mobile phone images for advertising." It is incredibly tough out there now.

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Tothepoint brands new scheme to boost London’s biggest and most maligned borough

Design Week

.” Tothepoint’s new visuals for the Checkout Croydon scheme Like many UK high streets, “Croydon town centre is struggling,” says Matthew Sims, who has been chief executive of Croydon Business Improvement District (BID) since 2012. Sim believes that “some towns and cities can be too risk-averse with campaigns.

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Your Brand is Lying: 12 Signs You Need a Rebrand Now

Inkbot Design

What looked fresh and modern in 2012 can look tired and dated today. You can pour more and more money into advertising, but if it's all driving traffic to a brand that doesn't connect, convert, or inspire trust, you're just funding a leaky bucket. .” It prevents culture clashes and brand confusion.

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Service design isn't just a buzzword – it makes happier people

Creative Bloq

A course at the Royal College of Art in London (RCA) only began in 2012 and many people havent even heard of the term. About Us Contact Futures experts Terms and conditions Privacy policy Cookies policy Advertise with us Accessibility Statement Careers © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA.

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8 must-listen creative podcasts to inspire, inform and entertain you

Creative Bloq

Between them, Helen, Katie, and Tania cover advertising, branding, illustrated maps , live illustration, retail murals, and illustration for the likes of the New York Times. The Social Media Marketing Podcast was formed in 2012 and aims to demystify and inform small business owners and marketers alike. Visit our corporate site.