UX Collective

MARCH 28, 2023

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. Instagram The original logo was designed by Cole Rise, a photography/designer friend of Instagram’s founder Kevin Systrom in 2010. Having said that, this analysis is subjective and incomplete.

Brand 127

Brand Branding Fashion Travel 127

Inkbot Design

JANUARY 17, 2024

Disruptive companies introduce innovations that creatively destroy and transform existing markets. As business theory pioneer Clayton Christensen first explained in his seminal work “ The Innovator's Dilemma ,” disruption is altogether redefining markets by solving problems in new ways. Have you ever used an iPhone?

Internet and Software Development 84

Internet and Software Development Marketing Marketing Networking 84

Inkbot Design

SEPTEMBER 6, 2022

They design websites and logos, create illustrations and animations, write copy, and manage social media marketing. Princeton Architectural Press Lupton, Ellen (Author) English (Publication Language) 264 Pages – 07/14/2015 (Publication Date) – Princeton Architectural Press (Publisher). Graphic Design Basics.

Graphic Design 141

Graphic Design Graphic Self-employed Programming 141

Eye on Design

JUNE 17, 2021

Unlike a book you might pass in a shop window or a song you might hear sitting in a cafe, random exposure—or what marketers refer to as “discovery”—is rare for podcasts. The project that got Uong into podcast branding was designing the first iOS app for This American Life, released in 2010. Podcasts are everywhere and nowhere.

Art 111

Art Digital Marketing Marketing 111

Inkbot Design

FEBRUARY 14, 2023

One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. A promotional campaign is a carefully planned and executed series of activities to promote and market a specific product or service.

Advertising 115

Advertising Advertising Marketing Marketing 115

Inkbot Design

AUGUST 31, 2023

Since their inception in 2010 and 2004, respectively, they have carved distinct niches while also overlapping in critical areas. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

Media 77

Media Advertising Advertising Marketing 77

Inkbot Design

MARCH 14, 2023

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

AUGUST 27, 2023

When strategically executed, personal branding enables individuals to shape public perception, expand their professional networks and drive meaningful change. While their approaches vary, these fascinating personalities are united by an aptitude for crafting compelling personal narratives that withstand the fickle tides of public opinion.

Brand 73

Brand Branding Education Publication 73

Inkbot Design

AUGUST 29, 2023

Sale Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Slade-Brooking, Catharine (Author) English (Publication Language) 160 Pages – 01/26/2016 (Publication Date) – Laurence King Publishing (Publisher) −$2.10 $27.89

Brand 67

Brand Branding Publication Production 67

Inkbot Design

JULY 26, 2023

1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Eye on Design

MAY 19, 2021

The phrase is a pangram – a sentence featuring every letter of the alphabet used by designers to test out fonts – invented by Karlopoulos to check the letters on his vintage Olivettis, Olympias, and Bar-Lets; flea market finds that form a fraction of the archive collected in the designer’s basement studio. . One recent project is ????? ?????

Magazine 88

Magazine Graphic Design Fonts Graphic 88

Inkbot Design

FEBRUARY 13, 2023

His business enterprise manufactures cars at a mass scale and then sells them to the public. Lastly, Henry knew how to communicate a vision and pull people into his world, like investors, business partners, and buyers in public. During his time, his business controlled 90% of the market share. 1 – Henry Ford ($1.2B

Internet and Software Development 72

Internet and Software Development Marketing Marketing Production 72

Inkbot Design

APRIL 5, 2023

These brands are selling products or services and telling a story that resonates with their target market. Emotional Branding: The New Paradigm for Connecting Brands to People Gobe, Marc (Author) English (Publication Language) 360 Pages – 02/09/2010 (Publication Date) – Allworth Press (Publisher) $19.15

Inspiration 75

Inspiration Brand Branding Art 75

Just Creative

APRIL 5, 2020

Businesses around the world have closed their public spaces in the wake of COVID-19. Or do they carry on, re-evaluating their marketing plans to adapt where needed and continue to put their brand out there? Or do they carry on, re-evaluating their marketing plans to adapt where needed and continue to put their brand out there?

Brand 319

Brand Branding Marketing Marketing 319

Canny

DECEMBER 20, 2022

Well, at Canny Creative, we’re paid to challenge marketers, their thoughts, and perceptions. It’s like that old saying about marketing: “Good marketing won’t sell a bad product. On top of that, the young Harry Potter actress had also managed to shed Burberry of the “cheap market stall cap worn by scallywags” image.

Brand 88

Brand Branding Marketing Marketing 88

Design Week

JANUARY 29, 2020

This was in a response to the “often shoddy text pages of mass-market paperbacks with brilliant covers”, as an AIGA newsletter from April 1960 explained. Gabriel García Márquez: The Early Years, by Ilan Stavans (2010). Listen to This, by Alex Ross (2010). Irma Boom: Biography in Books (2010).

Book Design 76

Book Design Publishing Publishing Arts and Crafts 76

Inkbot Design

SEPTEMBER 8, 2023

The Top 10 Bad Logos 1 – Tropicana Tropicana's decision to revamp its logo in 2009 sparked a significant controversy among the branding and marketing community and consumers. 3 – Gap In 2010 , Gap embarked on a bold endeavour to update its iconic logo, a decision that would ultimately prove to be a fleeting experiment.

Brand 82

Brand Branding Arts and Crafts Fonts 82

Inkbot Design

MARCH 9, 2024

This reboot can take many different forms – tweaking your logo and visual identity, adjusting your product mix, redefining your target audience, or even pivoting to an entirely new market opportunity. But ensure it's still authentic to your core business and not just empty marketing fluff. The overall goal?

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

OCTOBER 4, 2022

Branding psychology has become a vital part of the marketing mix. It's a critical component of the marketing mix because it enables marketers to understand the human side of consumer behaviour. In addition to being a marketing tool, a brand is also a psychological construct that helps us to understand ourselves and others.

Brand 138

Brand Branding Marketing Marketing 138

Design Week

MARCH 9, 2020

” The term was coined by user experience (UX) specialist Harry Brignull in 2010. What's with the confusing, blatant dark pattern messaging here when I go to toggle targeted marketing? “Am I being a tin foil hat person?” “While I was doing it, I thought I was reaching for it,” Brignull recalls.

Patterns 65

Patterns Self-employed Consulting Production 65

Inkbot Design

NOVEMBER 4, 2023

Paul Rand was a legendary graphic artist who only took on big-budget clients like IBM, UPS, and Westinghouse. However, when the costs went public, Melburnians revolted at the city spending so lavishly amid budget cuts and job losses from the global financial crisis. million for the logo and related marketing refresh.

Brand 98

Brand Branding Publication Marketing 98

Inkbot Design

APRIL 18, 2024

Sale The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover Book Ries, Eric (Author) English (Publication Language) 336 Pages – 09/13/2011 (Publication Date) – Crown Currency (Publisher) −$14.01 $17.99

Publication 52

Publication Publishing Publishing Production 52

Inkbot Design

MAY 3, 2023

These components contribute to a brand's identity , and proper branding can be a powerful marketing tool. According to a 2009 New York Times Q&A with Stuart Elliott and James Watson, the name change was initiated to optimise production, marketing, and brand recognition. Likely, you know their name, logo, and colour scheme.

Brand 89

Brand Branding Production Marketing 89

Inkbot Design

JUNE 21, 2022

40+ Social Media Marketing Tips From The Experts. With social media marketing , there are many options to choose from, but only one will deliver the desired results. These tips will help you avoid common mistakes, save time, and get the desired results if you want to optimise your social media marketing.

Media 123

Media Marketing Marketing Networking 123

Design Week

OCTOBER 29, 2020

” Hunter is a former partner at IDEO and served as the Design Council’s chief design officer from 2010 to 2015. The job market is rarely so straightforward for designers nowadays, he says. “When I first joined, we were linking designers with manufacturers and clients who needed something,” he says.

Consulting 32

Consulting Manufacturing Agency Design Services 32

Inkbot Design

JUNE 14, 2023

Research the Industry To create a logo that stands out, familiarise yourself with the market. It's for the public. For instance, in 2010, the logo colours were brightened, and the drop shadow was reduced to give it a fresher look. What is your brand personality – professional, playful, innovative, traditional, etc.?

Fonts 40

Fonts Adobe Vectors Brand 40

Inkbot Design

JANUARY 21, 2024

At its core, it refers to maintaining alignment across every consumer touchpoint – from your messaging and personality to the look and feel of marketing materials and beyond. Marketing maintained slender models while in-store purchasing experiences uncovered disappointment for many body types.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

APRIL 24, 2023

Whether you're starting with visual marketing or looking to improve what you already have, there's something for everyone! Determine the Purpose of your Visual Elements To create a successful marketing strategy , you must first define your visuals' purpose. Whatever the goal, it must be in line with the marketing strategy.

Animation 75

Animation Marketing Marketing Publication 75

Inkbot Design

JANUARY 24, 2024

Tailoring Visual Content to Platform Strengths While people post similar things across sites, understanding niche strengths fine-tunes sharing strategies: Instagram Still Reigns for Photography Instagram's photo filters made it an immediate sensation upon launching in 2010. While some dislike its manicured images, over 2.4 An estimated 4.95

Media 73

Media Entertainment Networking Arts and Crafts 73

Canny

SEPTEMBER 29, 2022

After all, we’ve worked with clients from the US to Singapore, and branding is something we’re genuinely passionate about. Miles and miles of tunnels are for senators and members of the House only and are never seen by the public. The oldest fish market in the US is in D.C. So, without further ado, let’s get started!

Brand 78

Brand Branding Color Marketing 78

Creative Review

FEBRUARY 28, 2020

So, are brands viewing gender neutral fashion as a marketing trend or a long-term investment? Bengtsson knows a thing or two about how to build a fashion brand, having launched H&M-owned fashion and beauty retailer & Other Stories in 2010 , and overseen its expansion to 13 other countries.

Fashion 76

Fashion Brand Branding Production 76

Azure Magazine

MAY 10, 2023

It helped to secure many subsequent projects and, over the years, Rocco Design Architects (which now numbers more than 150 professionals) completed some 100 high-profile public buildings in Hong Kong and across mainland China, most in nearby Shenzhen and Guangzhou. But our client, a local developer, was like us: up and coming.

Architecture 92

Architecture Art Publication Client 92

Inkbot Design

JUNE 10, 2023

We will dissect them, explore their ingenuity, and extract actionable insights you can apply to your marketing strategies , even in this hyper-digital era. De Beers' “A Diamond is Forever” (1948) Enter De Beers, the renowned diamond company that decided to take the engagement ring market by storm. “Where's the Beef?”

Advertising 59

Advertising Advertising Arts and Crafts Production 59

Azure Magazine

JUNE 15, 2020

And the client groups and funding models are also very different; the end-users for supportive housing are not in the marketplace at all.” Instead, with inclusionary housing – market-rate projects that include a percentage of affordable units – there is less resistance, and less public sector funding required. “It

Coding 136

Coding Architecture Publication Programming 136

Smashing Magazine Graphics

SEPTEMBER 16, 2021

Though the VPTCS model provided us a point of view on what a website is and what the requirements of the user are, we also wanted to determine the consequences for the stakeholders of the web project i.e. those designing, producing, developing, commercializing, or marketing the website. Which Trades Are Involved In Web Quality Assurance? “In

Production 121

Production Marketing Marketing Digital 121

Inkbot Design

AUGUST 1, 2022

This is why soft tones are suitable for symmetrical patterns, and you should always use them if your company wants to attract more clients. With a market capitalisation of $32 billion, Nike is the second-largest sporting goods company in the world, behind Adidas. The brand quickly became popular with the public. 4 – Nike.

Inspiration 91

Inspiration Internet and Software Development Brand Branding 91

Azure Magazine

JANUARY 27, 2022

The duo’s first major project, Pole Dance, won the prestigious MoMA PS1 Young Architects Program competition in 2010. And we try to critique the surface and negotiate the space between the public and the private, between its thickness and its depth. And the rest, as they say, is history. Jing Liu and Florian Idenburg.

Architecture 87

Architecture Gallery Art Client 87