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50 fonts that will be popular with designers in 2025

Creative Boom

It was designed in the summer of 2010 by Warsaw-based designer Ɓukasz Dziedzic ('lato' means summer in Polish) and has since been published under the open-source Open Font License. It was inspired by handpainted signage, vinyl and "billboards that advertise with black on an obnoxious shade of pink or neon green".

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The Instagram Logo: A Necessary Betrayal of Nostalgia

Inkbot Design

The Icon That Fooled Everyone (2010-2011): Systrom's Polaroid With the pivot to a photo-centric app, renamed Instagram, Systrom needed a new icon. The first official Instagram logo, the one that launched with the app in October 2010, was a direct visual reference to a Polaroid OneStep camera. He cobbled something together himself.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

Gap (2010): The Poster Child for Public Outcry The Before: The iconic, confident, all-caps serif font inside a dark blue box. Users, advertisers, and the media were confused. The failed 2010 Gap logo officially lasted less than one week before the company reverted to its classic design. It was simple, effective, and owned.

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Evolution of the Gap Logo Design: From Helvetica to Backlash

Inkbot Design

The Gap logo's journey from its humble 1969 beginnings to the infamous 2010 redesign disaster perfectly illustrates this point. The Blue Box Era (1986-2010) Before I examine the details, let me share something personal. Their 2010 logo redesign failure taught us all a valuable lesson about respecting brand equity while evolving.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

When the Deepwater Horizon disaster spilt 134 million gallons of oil into the Gulf of Mexico in 2010 , BP's bright green “sunflower” logo became the face of environmental catastrophe. The bold letterforms ensured legibility, even from a distance, making it ideal for use on motor spirit cans and early advertising materials.

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Species that fail to evolve go extinct. The same goes for brands

Creative Bloq

Or Gap’s infamous 2010 Helvetica experiment and abandonment of the blue square, or Twitter ’s transformation into X, which left its iconic brand equity on the cutting room floor (though some of that might be down to Elon Musk himself). Take Yahoo, previously one of the main players in the online advertising market.

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3 lessons learned from Nike, adidas and their competitors

Creative Bloq

YouTube Watch On Apart from some great high-value advertising, what can other brands learn from the development in the running category? Looking at the average price for running shoes on an inflation-adjusted basis between 2010-2023, the price increase is not that different from the increase in general footwear (about 2.9%