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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The end goal? Where do you begin?

Brand 97
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Andrew Satake Blauvelt Elevated Graphic Design Far Beyond Notions of “Problem Solving”

Eye on Design

As an undergraduate, he was exposed to a rare-at-the-time design program that wasn’t simply commerce-focused, but also incorporated the history and theory of graphic design. Their program had made a name for itself as the epicenter of progressive graphic design and a hotbed for the intersection of design and critical theory.

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Nature-inspired innovations: Applying design thinking to biomimicry

UX Collective

Design Thinking It is the ability of a designer to match people’s needs with what is feasible and convert them into a market opportunity. Brown, 2008) As discussed in one of the ‘Foundations of HCI’ lectures by our deemed instructor Sai Shruthi Chivukula, the design thinking process is not a lightning strike moment of a lone genius.

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. Examples range from liking notifications to keeping us checking apps to running loyalty programs in supermarkets or cafes.

Art 82
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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 The Design of Everyday Things remains a must-read for new designers.

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5 Best Web Design Books for Website Development

Inkbot Design

As a highly influential publication, this book strongly emphasises the pivotal aspect of user experience (UX). Buy on Amazon The book's well-structured sections encompass many industry sectors, catering to various niches and markets. It imparts invaluable guidance on crafting websites that are intuitive and user-friendly.