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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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UX vs. profit: The blurred ethical lines between EdTech and public education

UX Collective

How big money affects the online learning experience for our kids Illustration by Randompopsycle As our underfunded K-12 public school system is reimagining the future of education post-pandemic, it is becoming more and more dependent on software like Canvas LMS to help lead the way. In 2015, they went public on the NYSE.

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Brand Continuity: Establishing a Strong Connection

Inkbot Design

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 85
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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The end goal? Where do you begin?

Brand 98
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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 After all, this will be the new public-facing image for your business, so you want to make a proper splash. Managing Public Perception Of course, any major brand revamp is bound to stir some reactions.

Brand 96
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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. A landmark 2008 study published guidance synthesising behavioural design best practices for policymakers called MINDSPACE.

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