Remove 2008 Remove Digital Remove Media Remove Publication
article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. Wouldn't you have to spend money on Facebook and other social media ads?

article thumbnail

5 Best Web Design Books for Website Development

Inkbot Design

As a highly influential publication, this book strongly emphasises the pivotal aspect of user experience (UX). In a rapidly evolving digital landscape, where users are increasingly bombarded with information and choices, “Don't Make Me Think” is a beacon of practicality and sensibility. Sale Bestseller No.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. Useful ethically in health contexts, questionable in social media feeds. with examples.

Art 82
article thumbnail

Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 This creates a crisper, modern vibe while ensuring your logo translates smoothly across print and digital platforms. Post-Rebranding Revenue Increase Starbucks 2011 $1.2 billion $1.9 billion $1.6

Brand 91
article thumbnail

The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 The Design of Everyday Things remains a must-read for new designers.

article thumbnail

Brand Continuity: Establishing a Strong Connection

Inkbot Design

To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Secondly, cohesive language and guidelines in a business's digital presence are essential for brand continuity. Let's explore the benefits of brand continuity in more detail.

Brand 77
article thumbnail

The Top 20 Best Art Blogs in 2023

We And The Color

The first blog on the list is our own publication, WE AND THE COLOR. This blog has an eclectic mix of content that ranges from street art to digital art to traditional art forms. This art blog offers an unparalleled view into the world of contemporary art, with events and exhibitions updated since 2008. WE AND THE COLOR.

Art 120