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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. This can lead to negative publicity and damage the brand's reputation.

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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

Whether you're meeting someone for the first time or unveiling a new product or service, you've got to put your best foot forward. billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 Is Your Logo Design Up To Date? billion $1.9 billion $1.6 Not so fast!

Brand 90
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How to Attract Clients: 11 Tips for Getting Customers

Inkbot Design

How to Attract Clients: 11 Tips for Getting Customers Attracting clients is essential for any business. With more clients, you can grow your revenue, impact more people with your products or services, and build the foundation for long-term success. Data from your existing client base can inform these personas.

Client 69
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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

A landmark 2008 study published guidance synthesising behavioural design best practices for policymakers called MINDSPACE. Behavioural design inherits these foundations but expands the scope beyond tech to the ecosystem of environments, communications, products and services influencing people's actions. with examples.

Art 80
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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 He examines why some products confuse users while others feel intuitively easy to operate.

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How to Copyright a Logo to Protect your Brand

Inkbot Design

Sale The Copyright Guide: How You Can Protect and Profit from Copyrights (Fourth Edition) (Allworth Intellectual Property Made Easy Series) Wilson, Lee (Author) English (Publication Language) 312 Pages – 04/02/2019 (Publication Date) – Allworth (Publisher) −$1.00 $18.99

Brand 96
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To rebrand or not to rebrand?

UX Collective

Citigroup branding before/after 2008 | Source: 1000 Logos As the legend goes, Paula Scher, an iconic designer and a partner at Pentagram, sketched on a napkin in the first meeting in 2007. I can only imagine that Mr. Bierut had an eloquent way of articulating the rationale to the client. When is the right time to rebrand?

Brand 127