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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. To launch the new brand identity, Mucho created a campaign titled 'Go.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology. Web development, typography, branding, motion and VFX. Salazar recalls. "It

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Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity

Its Nice That

Words Sudi Jama — Date 9 June 2025 Work Graphic Design Illustration Logo Food & Drink Branding Animals When creating the brand identity for the Tulum-based coffee shop, Story Horse, Andrés Higueros took into consideration his clients’ respective Irish and Mexican identities.

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F5: Draga & Aurel on Lake Como, Joseph Beuys + More

Design Milk

Basedow and Draga Obradovic of Draga & Aurel Photo: Valerie van der Werff The partners in work and life established Draga & Aurel , a multidisciplinary studio and workshop for art, collectible design, and furnishings, in 2007. Its a collaboration that has shaped their own approach. Baxter is not a simple client, Basedow says.

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In his loud, maximalist artworks, Andrzej G reanimates the 2000s

Its Nice That

POV Forward Thinking Review of the Year Editorial Team Jenny Brewer Olivia Hingley Ellis Tree Elizabeth Goodspeed Liz Gorny Extra nice Extra Search Account Social In his loud, maximalist artworks, Andrzej G reanimates the 2000s Chaotic dreamworlds of a bygone era crash around musicians, artists and fashion brands.