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City branding: When the city becomes a product to be sold

UX Collective

Given all these positive contents, it is clear how high is the added value of such a cultural brand and how it can create a meaningful and positive association with commercial products or services. Soon, a wide range of approaches will be used and tested to shape the identity of companies, products, and services.

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Slow living as a product designer in a hurry-up culture

UX Collective

How the week feels as a product designer, what it means slow living, why and how I am doing it in some areas of my life. But, as a product designer working remotely and, lately, in fast-paced growth environments, slow living seems aligned with the core of the design, which is intentional. Sun rising at Vila Velha?—?Espírito

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11 Graphic Design Tips to Create Images Like a Pro On Instagram

Graphic Design Junction

In this article, we’ll teach you how to create custom Instagram artwork that will make your followers beg you to Photoshop their faves! For the sake of this article, we’re going to focus on using the graphic design on social media. It’s the ultimate in content marketing! Let’s get to it. The Basics.

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This is why I don’t call myself a service designer any more

UX Collective

I was so excited when I first heard — in 2005, I believe — that there is such a thing that offers a look at design from a system point of view in the form of university studies. When I looked up the available MSC programs, I was immediately drawn to Product Service System Design. I loved the idea!

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Price testing: a guide to inject your design perspective into the conversation

UX Collective

angelekamp The ability to determine the optimal price for a product or service is one of the most critical steps in any development or commercialisation process. Charge too much and you run the risk of nobody engaging with your product or pushing customers away, charge too little and you’ll leave revenue on the table. Enter Design.

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Don Norman and the Emotional Side of Design

Inkbot Design

The emotional experience of using a product can be just as necessary. ” Over two decades later, emotional design remains integral to creating products and experiences that truly resonate with users. This article will explore what emotional design means, why it matters, fundamental principles, and how it applies today.

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Why a Logo is Important to Every Business

Inkbot Design

This article will explore why a logo is vital in today's business landscape. Cutting through that volume of marketing messages is an immense challenge. Repeated Exposure Strengthens Connections Marketing research shows it can take up to 20 touchpoints before someone remembers a new brand name (ONeal, 2014).

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