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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I Grab yourself Publish Gothic today, available from €50.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). This is something that many marketers know but need to articulate, and it's often difficult to put into words. Top 10 Best Books On Branding. Sale Bestseller No.

Branding 145
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Neuromarketing: Takeaways for Marketers

Noupe

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. Chapter 1: How rational are we?

Marketing 116
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Critical Info: The Story Behind Building a Government COVID-19 Website

Speckyboy Design Magazine

It’s a fresh start and a chance to apply your skills towards public service. Suddenly, you’re charged with building a website that puts critical public health information out to the citizenry. I built my first website as a bored teenager in 1998 and learned Dreamweaver in college in 2002. Feels pretty good, right?

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The 26 Best Books for Creative Business Owners

Inkbot Design

Sale Big Magic: Creative Living Beyond Fear Hardcover Gilbert, Elizabeth (Author) English (Publication Language) 304 Pages – 09/27/2016 (Publication Date) – Riverhead Books (Publisher) −$6.99 $11.01 Hardcover Book Jim Collins (Author) English (Subtitle) English (Publication Language) Buy on Amazon 4.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. In 2002, Mr. Tadashi Yanai, the founder and CEO of Uniqlo, decided it was time to expand his business overseas outside of Japan. Having said that, this analysis is subjective and incomplete.

Fashion 134