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Mucho rebrand breathes new life into 92-year-old free festival in San Francisco

Creative Boom

So the organisers approached global design agency Mucho for a brand refresh that would help appeal to a younger audience, be flexible enough to work with any genre of music, and establish the festival as a world-class event. In future, they envision large digital screens behind each performer, including live interaction with the brand.

Artist 476
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

The release of the book doesn't just hark back to the past but marks a new chapter for the platform as it further launches the Semi Permanent Brand Studio to the world. And Semi Permanent, too, is firmly facing forwards. More than a conference, we hoped to create experiences that would spur conversation and incite curiosity.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145
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F5: Alda Ly Revels in Reeded Glass, Icelandic Baths + More

Design Milk

Alda Ly Photo: Christine Han Living in New York City since 2002, Ly has long nurtured a curiosity in the evolution of work and cultural spaces, as well as in leading project teams guided by empathy. The studio’s ethnographic research then becomes the basis for deciding upon programming, functionality, concepts, layouts, and finishes.

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The State of Branding: Washington (From Washington D.C Flags to Washington D.C Brands)

Canny

we’re taking you to the next stop on our state of branding tour. For reference, we’ve put links to all of these blogs below so make sure you give them a read: The State of Branding: Texas (from Texas Flags to Texas Brands). The State of Branding: Florida (from Florida Flags to Florida brands). Washington Branding.

Brand 78
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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7 Vital Components of a Successful Brand Strategy

Just Creative

A successful brand strategy is more than just deciding what shade of blue to use for the logo, or what tone to adopt when posting and commenting on Facebook. As the term suggests, a brand strategy is a long-term plan that affects all facets of your business. If you are still confused about what really makes a brand , you’re not alone.

Brand 307