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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). How do you stand out from the competitors offering the same product or service? Business Goals / Mission and Vision.

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Demystifying emerging technologies

UX Collective

We wouldn’t have the craze for AI if we didn’t have 40 years of popular images about sentient robots, smart assistants… think about Star Wars, Her, 2001 a Space Odyssey, and many more. The same can be said of other emerging technologies.

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The 24 Most Professional Fonts to Use

Inkbot Design

The condensed proportions occupy less real estate, allowing more content presentation. Merriweather Designed by Eben Sorkin in 2010 for Google Web Fonts, this free serif selection exhibits classic proportions and styling adapted for optimal clarity across print, web and digital media.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. What are Advertising Campaigns?

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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

Cialdini reveals how Amazon harnessed social proof by enabling customer reviews and product ratings—peer affirmation drives sales. Finally, scarcity prompts action by presenting opportunities as exclusive or in limited supply. Lifehacker's productivity articles are widely circulated for offering valuable tips.

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90s Graphic Design: A Trip Back in Time to Millennial Land

Creative Market

In this ad from 1996, the use of comical and casual typography is again present. The presentation of the ad also emphasizes the use of bright colors, which makes sense for a kid’s toy. You also see a coarse, grainy quality that makes the presentation look faded and even grungy, to an extent. Image Credit: YouTube. Guess Jeans.

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The Rebranding Process: Strategies for Success and Growth

Inkbot Design

By presenting yourself afresh visually, errors or issues in your past can be pushed aside so you can start anew. This includes updating your website design , social media profiles, marketing material, or customer touchpoints. This involves refining the details and presenting your new brand to the broader world.

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