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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

Sports 427
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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

There's something quite magical about a real, physical book, which perhaps explains why this antiquated media format continues to thrive in the digital age. Even when markets stumble, you can continue thriving as long as you stay adaptable and true to your passion. The takeaway?

Freelance 513
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Digital Marketing in a Recession: Why You Should Do it

Noupe

Investing in a professional SEO company that offers digital marketing strategies while other businesses are cutting back may even be an effective way to grow. Why Marketing is Even More Important in a Recession. Why did their digital marketing and advertising investments deliver returns? Greater innovation.

Marketing 113
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5 Best Web Design Agencies To Hire In 2022

HONGKIAT

They have a team of talented and experienced web designers who understand both UI/UX and branding, which is essential for creating an effective online identity and digital strategy. They also have firm partners working in other industries like architecture, business, entertainment, web development, social media marketing, etc.

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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Brand 137
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The digitally displaced

UX Collective

The COVID-19 pandemic forced many, unprepared, into adopting unfamiliar digital tools. While Digital natives have thrived, The Digitally Displaced require new solutions to help them bridge the divide. This has resulted in an emergent group – ‘The Digitally Displaced’. Digital Natives ?—?people Digitally Displaced

Digital 107