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Creative Boom
MARCH 3, 2024
To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. Chris provides context about why this was so important.
Creative Boom
FEBRUARY 11, 2024
An independent games studio that is growing rapidly off the back of fun games such as weird and wacky farming sim 'Southfield', Radical Forge wanted the new brand identity to intersect art, culture, games, and music. It's a major challenge to design punk branding for a games studio.
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Creative Boom
MARCH 25, 2024
Northern native Hello Rabbit – aka Helen Rabbitte – tells us how she went from working at a posh popcorn brand to getting in with the top dogs in the music industry. Rabbitte began her career at the snack brand Proper Corn, where she worked for three years. "At Nostalgic and contemporary, north and south, surreal and calming.
Creative Boom
APRIL 10, 2023
Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.
Creative Boom
JUNE 20, 2023
In terms of reacting to sound, we analysed the audio waveform to pinpoint the key beats of the track using Adobe After Effects," he adds. This gave us a visual key for lining up our animation keyframes, which we crafted individually for each separate iteration of type. It features a bright yellow background with black lettering.
Creative Boom
MAY 15, 2022
Since launching SDCO Partners in 2009, founders Amy Pastre and Courtney Rowson have designed hundreds of brands worldwide – including names like LeCreuset and Soludos – but it's their work with industry-disrupting, women-owned businesses that drives their passion. The timing was right for both of us. Photography by Julia Lynn.
Creative Boom
FEBRUARY 28, 2023
London-based design agency DixonBaxi has worked with British Land to shine a light on Paddington Central's transformation into an ever-changing placemaking brand that celebrates the vibrancy of the canalside community. To capture this constantly-shifting character, DixonBaxi has created a new placemaking brand as fluid as the area's canal.
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