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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. So we asked some of these names to identify the biggest trends in packaging over the last year and what lies behind them. Sustainability has been a hot topic in packaging for years now.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

This technology is being used to enhance marketing campaigns, product packaging, user interfaces, and even retail spaces, allowing audiences to engage with designs in more dynamic and memorable ways. This approach turns packaging into an interactive experience, enhancing customer engagement.

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From watercolours to Snakes with Legs: illustrator Beth Bennett on her work so far

Creative Boom

She says: "It's been so fun balancing projects for both older and younger audiences switching between different topics, line weights, and colours keeps my creativity buzzing." Another goal of hers is designing packaging featuring Snakes with Legs. She also thinks that the snakes could make a great plushie toy. "I

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Design studios reveal what's got them energised and excited about 2025

Creative Boom

Sustainability takes centre stage Growing demand for sustainable packaging and the upcoming EU legislation in 2025 is catalysing a wave of eco-conscious design initiatives right now. We've been on the road speaking on this topic and are getting an incredible response from audiences — seeing it drive growth for our clients in the real world."

Client 476
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

It's been designed to showcase fertility stories, expert advice, and the endless questions people ask themselves everywhere, from packaging to print, retail stores to social media. We designed the packaging experience to follow the same logical structure," notes Kate, "ensuring the steps were simple and easy to follow.

Brand 515
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Designer Emily Salinas addresses toxic relationships via Project Lovebomb

Creative Boom

Inspired by the fallout from a toxic relationship, graphic designer and trainee sign painter Emily Salinas explores this topic in Project Lovebomb. It's a dark topic, but rather than dwelling on the negative, Emily's project takes a positive and constructive stance. "I He included a self-help book that had helped him.

Gallery 370
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Design That Feels: merging sustainability with sensory experiences in packaging


Creative Boom

Philips / TP Vision We sat down with Katie Kubrak, a Central Saint Martins alumni and head of insight at Nirvana CPH, to discuss the future of packaging design. In an era when consumers expect packaging to be far more than just a protective shell, designers are reimagining how a box, a bag, or a label can foster connections and spark delight.