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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. And they turned to local creative website agency People People to define and create a memorable brand and visual identity.

Branding 439
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

Sports 541
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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents. Nomad have a lot of form in this area.

Sports 424
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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. Commercial and creative This year's judging process marked a major evolution in D&AD's approach.

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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere. As Counter-Print curated the works for this book, they sought out designs with universal appeal—typography that would transcend cultural and linguistic boundaries.

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Kreatives unites 11 illustrators to animate the Paralympic Games 2024

Creative Boom

The Munich-based creative studio Kreatives has teamed up with 11 illustrators from around the world to create animated explainers for the Paralympics, telling the story of each sport from the athlete's perspective. Watch a medley of the animations and sports. billion people who live with disabilities.

Animation 518
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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

Sports 515