GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company
Creative Boom
FEBRUARY 9, 2025
A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.
Let's personalize your content