Why the cool kids are leaving the big cities, and bringing creative life to smaller towns
Creative Boom
JUNE 22, 2025
What's been interesting is that around 70% of our early signups aren't from capital cities," he says. Festivals, exhibitions and workshops are turning overlooked towns into destinations. Mo Shariff , co-founder of home-swapping platform HoppSwap, has noticed this shift in his user base. They're from smaller towns and rural pockets.
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