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Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.
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In her brandrefresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. How does a lens refract light? What colours are there in the electromagnetic spectrum?
Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.
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