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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
Brand idea "A two-year project with so many moving parts was always going to be a challenge; which is probably why we've loved working on this rebrand and digital overhaul with Chester Zoo so much," recalls Cat How, founder and ECD of How&How.
The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Since opening in 2001, the Eden Project has quickly become one of Cornwall's most popular tourist attractions. The rebrand comes at a crucial time. But few that offer viable, clear and positive action plans to reverse the damage.
Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. Recent projects include a rebrand for the National Ballet of Canada , designing signage and donor recognition for the Montreal Holocaust Museum , and crafting the branding and website for Wrensilva.
The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink. The rebrand had two main goals: to communicate the drink's taste and to honour the spirit of the mother. Overall, this was a happy project, says Chris.
The rebrand brings a sense of freshness and flair that matches the product's personality. This project is a clear example of what Marks does best: combining brand strategy, semiotics, structural design, and storytelling into a cohesive, culturally attuned identity.
The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. We discover more.
While DNEG's signature red builds equity across communications, a complementary secondary palette is directly influenced by the colours present in its projects. "We A rebrand isn't just about a new logo or digital experience," says Di Cola. We had to highlight and bring consistency across DNEG's communications," Di Cola explains. "We
Modern logo badges combine style and practicality, making them a top choice for businesses, events, and creative projects. Whether you’re rebranding your business, starting a new venture, or simply looking for design inspiration , logo badges offer endless possibilities. Why Choose Logo Badges for Your Projects?
One of the nation's oldest theatres celebrates its recent restoration with a full rebrand, courtesy of Brighton agency Good Noise. Hence, the Grade II* listed theatre has just completed a 17-month restoration project, which included restoring the external terracotta façade and columns and updating seating within the auditorium.
This rebrand for an Italian musical institution fuses sound and visuals and Milan's avant-garde futurism as a way to draw in Generation Z. Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. The new brand projects us in an innovative and inclusive way," she says.
In 2020, he secured his first freelance project, designing gym wear for an overseas client. In 2022, I learned Webflow development, which allows me to develop a project from strategy to web development, as I did for fintech platforms Augment Branding and Finy ," he explains.
"What sets them apart from other branding agencies is the devotion and involvement of their leaders, who play an active role throughout the full duration of the project. It's rare for a designer to work on projects like this, which can really help make a difference in the world."
The brief This new rebrand was spearheaded by Brooklyn-based design studio Other Means in collaboration with the museum's in-house team. Shining example In short, the rebrand goes beyond mere aesthetics; it's a thoughtful reflection of the museum's role as a convergence point for diverse ideas, identities, and origins.
Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Borne introduced several interesting elements in the rebrand, including a swirling new logo that mimics the motion of wine in a glass, designed to mimic the sensory experience of wine tasting.
Award-winning graphic and UX/UI designer Lily (Ziqi) Liu has taken her unique blend of traditional and digital design techniques into the fashion world with her award-winning rebranding of the Museum at FIT (Fashion Institute of Technology). For her rebrand, Lily (Ziqi) Liu won several awards.
Tips for getting your graphic design project featured (one being, send us lots of visual assets/mockups) Mockup via Art Directed Want to see your graphic design work featured in this online magazine? This should briefly describe your project, introduce the client, and outline their main objectives.
Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. And that accessibility should never compromise aesthetics, and design should never hinder accessibility.
After 18 years in existence, they decided they needed a rebrand, and so approached We Make , a local design agency with 11 years in the game and a focus on branding and website projects. Based in Antwerp, Belgium, Ell Circo D'ell Fuego (which literally means 'The Fire Circus' in Spanish) is a circus school for children and teenagers.
More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. The rebranding campaign is rolling out across Europe, the Middle East & Africa, South Latin America, North Latin America and Asia-Pacific territories.
gets an inspired rebrand, thanks to Angel & Anchor. So we were excited to see what they'd come up with for their latest project. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. Back in the day, Triple Co.
When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Consequently, a rich, saturated, and irresistible colour palette is the cornerstone of the Anton&Anton rebranding.
Through this collaborative rebranding effort, Source is poised to further its mission of redefining the industry standard and making fashion and home buying better for people and the planet. He adds that it's a project that's been dear to them.
Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.
Ahead of the 2024 Euros, creative agency Poke Marketing has rebranded Manchester's National Football Museum to emphasise the importance of football in English culture. The rebrand comes at a time of transformation for the museum, which will look very different by 2030, so it needed an identity reflective of this new direction.
It certainly looks as though it has been a dream project for Jens Nilsson , as he was behind the art direction, illustration and design for PangPang, working in collaboration with Fredrik Tunedal from the brewery. He even sorted all the product photography, only bringing in Brikk Studios to help animate some of the imagery.
Now, an in-house rebrand is refreshing that mission. Now, Bumble is ushering in a new era with a major rebrand, executed in-house by Bumble's creative studio. For ten years, dating app Bumble has been putting power in the hands of women. Hate dating apps? We're not massive fans either. But Bumble is a bit different.
Apron, a fintech product that speedily sorts, pays, and reconciles invoices, launched its rebranding initiative by encouraging binge-watching. With a crowded market, competitive category and increasing scepticism towards new technology, we had much to contend with in this project," said Swidlicka, founder of Opening Line. "As
Guiding principles The brief from Essity, the brand's global parent company, grew out of an earlier Tempo rebranding effort, which began in 2022 and saw WMH&I develop a design playbook to be used by local Tempo teams worldwide. These are linked to QR codes on the packaging. Tempo is already seeing the impact among Italian consumers."
The rebrand aimed to expand upon the original spiral intestines logo and develop its brand asset library to create continuity through different locations regarding typography, social media, photography, awards, company events, announcements, internal presentations and printed materials.
Credit: MyCoach / Among Equals Among Equals has rebranded the personal training app, MyCoach with a design directly inspired by the tool that connects users to fitness coaches: a mobile phone. The result is a cheerful, friendly that shows off MyCoach's accessible service and supportive attitude.
Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort. The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland.
The project began when Team's research partner, who has a long working relationship with CHA, approached them to collaborate on the campaign project. The studio has previously worked with this partner on its own rebrand, and the two businesses have collaborated on other projects in the past.
Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach.
Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape. You may be interested in the following articles as well.
Bonus points to OMSE for giving everyone credit on this project – the full list of which can be found on its portfolio.) With such solid foundations and killer design work, they delivered a rebrand that's both coherent and eye-catching. The 3D design was carried out by Matt Gilbert, with product photography by Emilia Cocking.
If Satan came to earth, how would he rebrand his devilish image? The documentary then changes direction as Satan goes on a path of reinvention, rebranding, and figuring out who he really is and who he wants to be. That's the subject of this tongue-in-cheek mockumentary, made on a purposely low budget.
It's received over £3 million in funding, and it's set to reinvigorate the post-industrial economy of the area via what's been called "Britain's most ambitious rewilding project". As founder Vincent Walden, who runs the studio from his shared attic studio, explains: "This was an enormous project, bigger than anything I had tackled before.
Credit: &Walsh / Lex &Walsh has rebranded Lex , an app designed to help LGBTQ+ people find new friends & local community through conversation and expression. The rebrand by &Walsh aims to capture this shift in positioning and support Lex's new app features like group messaging.
Jiminie Ha , founder of the award-winning creative agency, With Projects, Inc. Their client list includes everything from large global rebrands to developing new brand strategies and systems for up and coming brands in the arts, culture, beauty, lifestyle, and fashion sectors. With Projects, Inc. Photo: Jiminie Ha 2.
Finding a volunteer project to take part in that will fit your skills and interests can be quite a challenge. At the heart of the rebrand is the new logo. And by all accounts, it's been a rewarding project for all concerned. We assess the new branding crafted for them by Fiasco Design.
More fundamentally, the rebrand underscores a commitment to storytelling, aiming to bridge the 'uncertainty gap' and attract both seasoned ballet enthusiasts and new audiences alike. It reflects the ballet's rich heritage while embracing an inclusive, forward-thinking future.
How to Complete a RebrandingProject Successfully Let's start from the beginning. A rebrandingproject is like giving your wheels a complete makeover – new paint, shiny rims, maybe even throwing in a killer sound system! However, a proper rebrand requires more than just paint and polish. Sure, looks are essential.
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