Creative Boom

FEBRUARY 20, 2025

At the heart of the new identity is a dynamic Vision animation, representing the transformative process that defines DNEG's work. Abstract streaks in ethereal colours refract and swirl within a lens-like eye, symbolising the creative process at play. A rebrand isn't just about a new logo or digital experience," says Di Cola.

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Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Borne introduced several interesting elements in the rebrand, including a swirling new logo that mimics the motion of wine in a glass, designed to mimic the sensory experience of wine tasting.

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Creative Boom

FEBRUARY 14, 2022

The photography agency represents a curated mix of rising stars and established names and needed a rebrand that would "highlight their diverse roster of talents while still positioning the agency as a more premium, international brand," Sofia explains. "At It brought me back to the fundamentals of photography and the F-stop," she says.

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Designer Daily

JUNE 9, 2024

Award-winning graphic and UX/UI designer Lily (Ziqi) Liu has taken her unique blend of traditional and digital design techniques into the fashion world with her award-winning rebranding of the Museum at FIT (Fashion Institute of Technology). She used Processing for a code-driven design, also called generative design.

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Creative Boom

OCTOBER 22, 2024

Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. "The

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Creative Boom

AUGUST 21, 2022

gets an inspired rebrand, thanks to Angel & Anchor. We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. Bristol-based speciality coffee roaster Triple Co. is a Bristol-based speciality coffee roaster that launched in 2016.

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Creative Boom

AUGUST 19, 2024

To uphold these lofty ambitions, they felt a rebrand was needed. But after many years in the industry, carving out a successful track record, it was time to make the big leap forward and rebrand. "At Naming process So, how did they go about naming? "We This takes a very long time and is often the hardest part of the process.

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Creative Boom

NOVEMBER 21, 2023

Working closely with longtime collaborator Studio Moross, elevenfiftyfive settled on a new look that translates its inspirations and working processes into stunning visuals and graphics. Flying in the face of slick, lifeless designs, this new rebrand is a true-to-self patchwork of elements that create a scrappy yet consistent identity.

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Creative Boom

OCTOBER 30, 2024

The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts.

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Creative Boom

APRIL 15, 2024

And the sustainable fashion show Source Fashion is playing a vital part in that process. Through this collaborative rebranding effort, Source is poised to further its mission of redefining the industry standard and making fashion and home buying better for people and the planet. So what is it?

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Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience. Biti's Hunter makes sneakers that the Vietnamese youth can wear with pride.

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Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

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Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. An inner process that can thus be translated into taking action, developing a critical eye and living a life full of empathy and positive change."

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Creative Boom

FEBRUARY 5, 2024

Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach. And to show their optimism, agency, and determination.

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Creative Boom

MAY 29, 2023

Utilising modern formulas and processes, it's spent 30 years developing a range of speciality oil-based pigments which outperform conventional gel colouring. This concept celebrates the joy, play, mess and finesse of the cake-decorating process, from kitchen counter to baking tray to final touches.

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Creative Boom

AUGUST 7, 2024

For example, the pitch for this work by Havas London might have read something like this: "Havas London has rebranded supermarket giant ASDA, focusing on the retailer's core values of value, quality, and community. Describe the design process Next up, take the readers through your design journey. All context is useful.

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Creative Boom

OCTOBER 30, 2024

The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones. Among Equals' Nick May explains how to strike the balance. Too broken, and it felt too scary; too perfect, and it lacked urgency," says May.

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Graphic Design Junction

NOVEMBER 7, 2021

If the answer to some or all of these questions is yes, then you need to rebrand. Rebranding takes a lot of time, to integrate it all over the brand takes at least six months and for the consumers to get used to it takes at least 2 years, so if you are bored or having a minor crisis, rebranding is not the solution. 6,131 items.

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Creative Boom

JULY 18, 2024

Selection process And there's plenty of good stuff to share. Some unique projects likely to be part of our inaugural issue include Enpower By DashDigital Studio from South Africa, TheOne project by Keli from Ghana, Tac font by Afrotype from Nigeria, Tabby Rebrand by Pew from Egypt, and StreetSouk 2023 by Studio Unruly from Nigeria."

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Creative Boom

JULY 18, 2023

The rebrand coincides with the launch of a new mobile app and web experience, allowing users to seamlessly navigate between insights, jobs, and workplace conversations, facilitating real-time networking, advice, and connections on various work-life topics.

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Graphic Design Junction

OCTOBER 8, 2023

Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape.

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Creative Boom

JUNE 17, 2024

Ahead of the 2024 Euros, creative agency Poke Marketing has rebranded Manchester's National Football Museum to emphasise the importance of football in English culture. The rebrand comes at a time of transformation for the museum, which will look very different by 2030, so it needed an identity reflective of this new direction.

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Graphic Design Junction

OCTOBER 27, 2024

Logo designs are a powerful part of this process, acting as visual storytellers that communicate a brand’s values and personality. Whether for a startup or a rebranding effort, well-crafted logo designs leave a memorable impact on audiences, making it essential to consider unique styles and approaches.

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Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. An inner process that can thus be translated into taking action, developing a critical eye and living a life full of empathy and positive change."

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Animation Filmmaking Theme Entertainment 416

Creative Boom

FEBRUARY 25, 2024

Land of Plenty loved the Happy Endings ethos and saw huge potential in the business, so they approached Mercieca and began sowing the seeds for a rebrand. Hospitality report The rebrand comes as Land of Plenty is launching a comprehensive report on transforming the hospitality industry. To capture what you're about and make it obvious."

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Marketing Marketing Brand Branding 98

Creative Boom

FEBRUARY 5, 2025

The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. It's been an intense process, with a few late nights along the way, but the culture and collaborative nature of the teams made it an exciting and rewarding journey," he says.

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Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan ?

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Creative Boom

SEPTEMBER 12, 2023

They came to Leeds-based creative collective Endless Studio seeking a complete rebrand, one to stand out against the massive plethora of street vendors currently on the scene. Sauce and splodges Early in the development process, Aaron and Joe came up with the idea of creating characters out of sauce and food splodges.

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Creative Boom

APRIL 25, 2023

When it comes to rebrands, some identities are more delicate than others. Bolstering this approach was the celebration of the idea of craft and the process of creation. Take the World of Wedgwood, the Stoke-on-Trent-based experiential site of the renowned and beloved pottery company.

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Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. Jannott says, "This concept served as the foundation for our strategy, informing every aspect of the design process."

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Creative Boom

FEBRUARY 12, 2023

Ragged Edge has rebranded Homa, a Paris-based gaming technology lab, boosting the brand's equity among independent game developers and gamers who love the lab's games. For Daniel Nathan, co-founder and CEO of Homa, the rebrand was "crucial for the next phase of our mission, as we look to democratise the industry.

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Design Milk

JANUARY 19, 2024

Their client list includes everything from large global rebrands to developing new brand strategies and systems for up and coming brands in the arts, culture, beauty, lifestyle, and fashion sectors. The rebrand included HDM identity, digital presence, and on-going creative direction for 8 years. Photo: Jiminie Ha 2.

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Creative Boom

JULY 16, 2023

It's basically an alternative raw diet for pets that eliminates all processed foods and is instead made up of raw muscle meat and raw meaty bones, as well as vegetables and fruits. sought to embark on a rebranding journey. We share their new identity and explore the thinking behind it. Founded in 2018, HiRaw! –

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Creative Boom

NOVEMBER 13, 2023

While rebranding Sesame Street and Sesame Workshop , we used a type family that was broad enough to unify the two identities while allowing each brand to have its own unique voice," explains Rosie. So perhaps we will see more brands adopting this strategy, retaining and refreshing rather than completely rebranding.

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Creative Boom

SEPTEMBER 22, 2024

The constant pressure to deliver under tight deadlines often leads to rushed and reactive work conditions, stifling the creative process. Such problems highlight the need for better integration of creative processes and a culture that values and supports creative risk-taking. So have we got here?

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