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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Most recently, the studio led a rebrand for John Lewis , which unified the UK retailer's branding and visual identity across channels, while their work for animal charity Battersea created an inclusive brand identity that connects with pet lovers everywhere. John Lewis rebrand by Pentagram Battersea by Pentagram Paypal by Pentagram 2.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

The rebrand brings a sense of freshness and flair that matches the product's personality. This project is a clear example of what Marks does best: combining brand strategy, semiotics, structural design, and storytelling into a cohesive, culturally attuned identity.

Portfolio 341
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Brooklyn Museum has a new look inspired by its 200-year history and architecture

Creative Boom

The brief This new rebrand was spearheaded by Brooklyn-based design studio Other Means in collaboration with the museum's in-house team. Shining example In short, the rebrand goes beyond mere aesthetics; it's a thoughtful reflection of the museum's role as a convergence point for diverse ideas, identities, and origins.

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B2B Rebranding Examples (What Went Right, and What Went Wrong)

Canny

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.

Brand 148
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'Champions of Choice': Ragged Edge reveals its rebrand for Go.Compare

Creative Boom

Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The rebrand focused on a genuine point of difference in that Go.Compare is the only comparison site accredited by BIBA, ensuring integrity and trustworthiness in every recommendation.

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Landor's rebrand for Milan's Symphony Orchestra engages multiple senses

Creative Boom

This rebrand for an Italian musical institution fuses sound and visuals and Milan's avant-garde futurism as a way to draw in Generation Z. And that's exactly what happened when leading brand and design specialist Landor created a multi-sensory rebrand for Milan's Symphony Orchestra. That's pretty great, right?

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15+ New Creative Branding Visual Identity and Logo Design Examples

Graphic Design Junction

These recent examples showcase the importance of a strong visual identity in conveying a brand’s values , mission, and personality. Contemporary, innovative, and expertly crafted corporate branding and visual identity logo design examples to ignite your creativity. A company’s identity serves as its most invaluable asset.

Branding 337