Playful branding for new country club summons the spirit of Caddyshack
Creative Boom
OCTOBER 29, 2024
"To accomplish this, we eschewed exclusivity and pretentiousness and instead aimed to create an identity that feels welcoming, inclusive and fun while tipping our visor to classic athletic club tropes. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.
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