Inkbot Design

JANUARY 24, 2024

Product thinking is a mindset that puts the product at the heart of technology strategy and decision-making. It involves having an intuitive understanding of the product, users' needs, the market landscape, and business objectives. With these well-developed aspects, product thinkers guide products to success.

Production 52

Production Marketing Marketing Publication 52

Inkbot Design

NOVEMBER 29, 2023

Failing to localise UX copy for each target market leaves users confused or unable to relate to the content. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams.

Arts and Crafts 86

Arts and Crafts Production Digital Marketing 86

Inkbot Design

MARCH 14, 2023

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

JANUARY 20, 2024

Key roles include creative director, designers, brand strategists , marketing stakeholders and potentially outside agencies or consultants you'll collaborate with on the project. Crowdsourcing Invite your community to submit logo redesign ideas and put possibilities to a public vote. Foster excitement and readiness to address queries.

Brand 91

Brand Branding Agency Marketing 91

Inkbot Design

APRIL 24, 2023

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

Marketing 72

Marketing Marketing Advertising Advertising 72

Mindsparkle Mag

JULY 11, 2021

But, wait a sec, Ø House was launched on April Fools’ Day as the studio realized they were not only well-known for their architecture visualizations but their new branding and marketing abilities. Ø House is a never-seen-before “island home” It captured the attention of the public and the media with its beauty.

Architecture 52

Architecture Product Management Media Marketing 52

Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. You may need to invest in marketing materials , professional development opportunities for your employees, or advertising campaigns to bring your brand to the attention of new and potential customers.

Brand 132

Brand Branding Production Marketing 132

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

Advertising 80

Advertising Advertising Marketing Marketing 80

Inkbot Design

JANUARY 31, 2023

DesignOps teams can include product designers, UX designers , UI designers, product managers, design thinkers, and others who work together to create successful products. They may also explore ways to better communicate with stakeholders, such as product managers, engineers, and executives.

Product Management 72

Product Management Production Project Management Consulting 72

UX Collective

SEPTEMBER 12, 2023

However, as organisations compete for people’s money and attention, they often focus on creating tangible outputs like intrusive marketing pop-ups or other excessive features. But despite having a well-designed implementation, there is no guarantee that we can achieve product success. A disorganised product backlog?

Production 107

Production Programming Marketing Marketing 107

Inkbot Design

JANUARY 23, 2023

UX designers can then use this feedback to tweak any UX issues and ensure that the product is as user-friendly as possible. Analysing user feedback and data Even after a product hits the market, UX designers continually track user feedback and analyse usage data to uncover improvement opportunities.

Production 106

Production Portfolio Project Management Coding 106

UX Collective

MAY 24, 2023

I live in an authentic neighbourhood, buy groceries at the market, eat street food, and hang out with the locals. I also conducted guerilla interviews on public transport. 2 — Payments Cameroon has a big “informal market”. This is for people that get their income from the informal cash-driven market (e.g.

Networking 104

Networking Production Marketing Marketing 104

Canny

APRIL 4, 2024

Even if you believe certain teams, like customer service or technical, may not require the same level of insight as your marketing and sales teams, think again. They’ll probably have to bother your sales or marketing team which is unnecessary as it could have been sorted by running a website workshop and guiding them through the wireframe.

Presentation 78

Presentation Brand Branding Layout 78

Inkbot Design

APRIL 18, 2024

Sale The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover Book Ries, Eric (Author) English (Publication Language) 336 Pages – 09/13/2011 (Publication Date) – Crown Currency (Publisher) −$14.01 $17.99

Publication 52

Publication Publishing Publishing Production 52

Inkbot Design

NOVEMBER 13, 2023

For teams of designers, product managers, and engineers who need to collaborate closely throughout a project, Figma is a game-changer. By adopting some of these solutions, designers can boost their productivity, streamline workflows, access design inspiration , and bring their ideas to life visually, interactively, and publicly.

Adobe 69

Adobe Vectors Photo Editing Coding 69

UX Collective

MAY 25, 2023

Learn how to use RICE, one of the most used product management frameworks, to prioritize content design tasks and focus on what matters. One of the most recurring concepts one comes across in the Scrum PSPO I certification is that product owners (or managers) are value maximizers. Did you decide to use this framework?

Product Management 120

Product Management Production Publishing Publishing 120

Inkbot Design

OCTOBER 31, 2022

If users find it hard to interact with your website, chances are they may stop exploring more, cancel their subscriptions and the worst thing they can do is, share negative reviews about your company on public forums. Identifying user journey pain points is vital to ensure your product's success and delighting your customers.

Web Design 75

Web Design Web Design Production Digital 75

UX Collective

JULY 21, 2023

I started reading books, saving articles, shadowing product managers, and seeking out mentors. It’s about not only understanding your users, but also the business and market, and using all three to define product goals and build the right things at the right time. Fair enough, I can learn a new skill. It impacts our work.

Production 95

Production Product Management Marketing Marketing 95

UX Collective

MARCH 2, 2022

As the COVID-19 wave descends and the hi-tech market is still red hot, there is a huge demand for designers out there. Define ahead and get advice You may be a brilliant startup founder, developer, or product manager. I am a UX lecturer and public speaker as well. look for help from an experienced designer.

Production 92

Production Presentation Product Management Consulting 92

HONGKIAT

FEBRUARY 19, 2022

According to a Business Research Company report : “The global software as a service (SaaS) market is expected to grow from $225.6 The market is expected to reach $436.9 ” said Seth Godin , one of the best marketing guru. Planning the stages of a SaaS product can be difficult. billion in 2020 to $272.49

Internet and Software Development 123

Internet and Software Development Production Marketing Marketing 123

UX Collective

FEBRUARY 27, 2022

At IBM, I conduct user experience (UX) research for a variety of product teams. Product managers, marketers, digital strategists—some are more familiar with UX, some are less—but one thing we all have in common is that we’re working from home. Circulate this around to find out if anyone is missing. Short on time?

Product Management 90

Product Management Production Marketing Marketing 90

UX Collective

MAY 9, 2023

He recounts the problems he observed in this “culture optimized for engineers,” and diagnoses the root of the problem with this: I discovered that the metrics of success for our partners in development and product management differed from those of design, leading to the shipment of subpar products.

Product Management 130

Product Management Production Arts and Crafts Programming 130

UX Collective

FEBRUARY 26, 2023

By Onur Yuce Gun, PhD The UX Collective is celebrating its 15th anniversary as an independent design publication. That I was the one creating the products. Moreover, it lowers the barriers to entry so product managers, marketers, and the CEO can quickly generate new product screens without having to know how to sling Figma or code.

Production 85

Production Product Management Digital Portfolio 85

UX Collective

APRIL 3, 2023

Here are a few examples of how you can benefit from this research, especially for product designers and product managers: As inspiration on how other marketplaces have been designed (features, flows, interactions, copy, etc.) copy-pasting data between browser tabs and keeping them up-to-date between both products ?).

Internet and Software Development 87

Internet and Software Development Patterns Production Publishing 87

UX Collective

JUNE 20, 2023

Whether you’re a C-suite executive, a product manager, a business owner, or an accessibility advocate, this post will help you to gain a better understanding of the financial value of web accessibility. Increased Market Reach Making your website accessible can expand your potential customer base to include people with disabilities.

Digital 79

Digital Consulting Production Marketing 79

UX Collective

JUNE 29, 2021

e.g., What types of alternative schooling options, beside public schools, are you aware of? This story contributed to World-Class Designer School : a college-level, tuition-free design school focused on preparing young and talented African designers for the local and international digital product market.

Production 85

Production Education Publishing Publishing 85

UX Collective

AUGUST 31, 2023

This is an incredible moment for the company that pioneered the online grocery delivery market. This, along with the Klavio and ARM IPOs, has created fresh hope that the tech IPO market is en route to recovery. Interestingly, when a company announces they intend to go public, the law requires them to open up a firehose of information.

Marketing 87

Marketing Marketing Advertising Advertising 87

UX Collective

FEBRUARY 17, 2023

Serendipity by design Ideas for applying serendipity principles in the digital world (I) An (un)expected discovery I love flea markets. It was the central hub for city public life[6] . Product managers started thinking about various metrics that should be maximized [13] to achieve growth strategy.

Programming 95

Programming Networking Production Digital 95

UX Collective

AUGUST 25, 2023

Note here that for behavioral advertising to happen in the Strava-Facebook example, there is not one but two apps that needs to have received opt-in from you, i.e. the addressable market does not drop to 34%, it drops to 34% * 34% = ~12%. Therefore, cross-app behavioral advertising on iOS is no longer effective at scale.

Advertising 82

Advertising Advertising Marketing Marketing 82

Just Creative

DECEMBER 9, 2019

reach-network.com/events-publications/good-conferences/. Growth Marketing Summit 2020. Product Camp. Product Design Summit. Product Management Festival. Product Management Festival. GOOD (Great Outdoor of Design). Google I/O. Mountain View, California. events.google.com/io. May 21, 2020.

Production 35

Production Product Management Digital Web Design 35

UX Collective

APRIL 14, 2023

It describes quite well why you shouldn’t listen to a product manager or business contact. Afterwards, we need more research to optimise our ideas and ensure they are market ready. In some bizarre Product Management universe, velocity is THE measure of success. Hey designer, give me faster horses!”

Product Management 106

Product Management Production Artist Marketing 106

UX Collective

FEBRUARY 7, 2024

Between search engines’ page-ranking algorithms and the algorithmic feeds of closed platforms, its silent influence warps the way we write : shorter articles, more frequent publication, more links, and more images. We write for humans, but if we want humans to see what we’ve written, we must write for machines first.

Production 108

Production Publishing Publishing Programming 108

UX Collective

MAY 1, 2022

A Great Decade of Opportunity for Product Operators The 2020s will be the greatest opportunity for operators with a bent towards user experience?—?product product managers, designers, engineers, and more will revolutionize Web3 to solve the challenges that many people see today. Let’s dive in. It needs to be easy. a record $12.5

Production 83

Production Product Management Agency Marketing 83

UX Collective

FEBRUARY 20, 2024

By understanding what customers want to achieve , product teams can implement more durable solutions and so provide a steadier potential projection. As Saeed Khan puts it Product Management is a system for driving business success. But that invites the question: what is business success? Crises are now longer and more frequent.

Internet and Software Development 94

Internet and Software Development Production Product Management Marketing 94

UX Collective

FEBRUARY 27, 2022

If your company is trying to do something truly innovative and different than what people are used to, and you asked the public if they would hypothetically want that product, many people would be likely to say “no”. See how visionaries react to the future direction of your product to understand its potential.

Production 116

Production Marketing Marketing Coding 116

UX Collective

NOVEMBER 21, 2022

Across 4 of the most popular publications specialising in UX since 2017, there are a total of 157 articles discussing ‘systems thinking’. A simplified cybernetic diagram of the complete ‘Product Value System’?—?Comprising The 3 systems are a) the Target market (i.e. Comprising 3 sub-systems which are interdependent.

Production 102

Production Product Management Patterns Education 102

UX Collective

MAY 25, 2023

In a previous project, we decided to change an internal process into a public feature for all users and let them be more auto-sufficient in managing their data. How did I get to that conclusion? As a result, all the friends and family tests were positive due to their familiarity with such a process.

Design Strategy 107

Design Strategy Production Media Publication 107