UX Collective

JUNE 11, 2021

The power of metrics entered Product Management to change it forever. Before product metrics, we were shooting blindfolded. As a result, product metrics quickly got established. Product metrics allow measuring product progress and creating alignment in an outcome-oriented way. Consider revenue, for example.

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UX Collective

FEBRUARY 9, 2024

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.

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UX Collective

NOVEMBER 26, 2022

The 10 principles of product discovery. 1: Get the f*uck out of the building Most product discoveries start with an idea. Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not).

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Production Marketing Marketing Product Management 97

UX Collective

JULY 13, 2021

I find that too many companies, and even many designers, have no clue what a good product designer actually looks like. Yet there is a huge difference between how great product designers operate, and the rest. They make sure that the product produces the expected outcome by following up on the performance after the team has shipped.

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Production Product Management Client Publishing 106

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

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Marketing Marketing Digital Internet and Software Development 137

Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. Web Form Design. The Elements of Typographic Style. Just Enough Research. Lots of helpful stuff.”

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Production Consulting Typography Marketing 144

Canny

AUGUST 24, 2021

Marketing Departments are vital to the success of any business. If you’re a new business with a considerable amount of money to invest into marketing, and you’re looking into how best to structure a marketing department or project, then look no further! The Marketing Brief Template. The Marketing Brief Template.

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Marketing Marketing Graphic Design Advertising 148

UX Collective

MARCH 14, 2023

It’s a Product-led World Product-led is currently the shiniest of companies’ growth strategies. In a B2B product, the person buying it isn’t typically the one who uses it. What if the companies in our day-to-day life didn’t make it easy to experience the value of their product? They are consumer-led or product-led.

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Production Marketing Marketing Product Management 92

Noupe

DECEMBER 9, 2022

Product management plays a major role in defining UI/UX, product usability, features, and vis-à-vis the success of a SaaS business. All such departments collaborate to deliver the product on time. All such departments collaborate to deliver the product on time. What does SaaS Product Management Include?

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Product Management Production Project Management Marketing 62

UX Collective

AUGUST 28, 2021

Using the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work. Applying into product management In our role as product people, we can better understand psychological profiles and identify better user needs. FBI agent Gregg McCrary.

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Product Management Production Publishing Publishing 110

Canny

AUGUST 24, 2021

Marketing Departments are vital to the success of any business. If you’re a new business with a considerable amount of money to invest into marketing, and you’re looking into how best to structure a marketing department or project, then look no further! The Marketing Brief Template. The Marketing Brief Template.

Marketing 133

Marketing Marketing Graphic Design Advertising 133

UX Collective

JULY 3, 2022

Product management is a mentally taxing job. Every now and then I would come across a confession in some PM communities: ‘I’m thinking to switch away from product management. The CEO of the product isn’t the same as the dictator of the product Many people are lured into product management due to its sexy title.

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UX Collective

FEBRUARY 24, 2022

An exercise in creative curiosity that will help you think about your product from new angles. Anytime you start a new job that is as nebulous and complex as product management, there are going to be questions. Photo by airfocus on Unsplash How do you know what you don’t know? How do you find out what your unknown unknowns are?

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Product Management Production Publishing Publishing 112

UX Collective

JUNE 1, 2023

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I quickly saw that the new conceptual model was a better fit to the needs of digital product design.

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Production Digital Internet and Software Development Consulting 91

UX Collective

FEBRUARY 22, 2022

We find a sense of meaning and purpose in building products that meet their needs and wants. And there’s no greater joy than seeing the same people appreciate your work and product. As we empathise with the people using our products and services, we sometimes overlook the business side of things. The bottom line is?—?concept

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Production Patterns Product Management Marketing 90

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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UX Collective

APRIL 20, 2022

But I’m a product designer and a programmer, so as I played, I couldn’t help but notice some strange things about how it was constructed. I was right in the middle of making my own product School Morning Routine , so I was very interested to see what I could learn from Wordle. Product development isn’t a straight line.

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Production Internet and Software Development Coding Arts and Crafts 104

Design Beep

FEBRUARY 27, 2023

Looking for Product design tools to boost your designing process? Here we will discuss the best 15 Product design tools. But before we head forward to the list, let’s get to know about product design first. What Is Product Designing? Well, using product design tools here can actually help you. But how exactly?

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Production Internet and Software Development Photoshop Animation 64

Just Creative

NOVEMBER 24, 2020

The Staples of Branding: From Purpose to Product – 2 Week Free Trial then $19/mo. Branding & Marketing for Startups: Learn How To Stand Out – $94.99. Brand and Product Management – Free. Brand Management: Aligning Business, Brand and Behaviour – Free. A Brand Called You – $13/mo.

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UX Collective

JULY 3, 2021

There is a ton of information from thought leaders about product managers’ build/buy/decision making. Do product managers have a choice Continue reading on UX Collective ».

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Product Management Production Marketing Marketing 103

UX Collective

AUGUST 16, 2022

The less sexy, yet frequently more rewarding parts of the role and career Photo by Alex Green: [link] What are the most overrated skills for product managers? Anything project-management related. Seriously though, I wish we spoke about this more openly in the product world. Why Service Design ? You have to tell a story.

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Product Management Production Project Management Publishing 83

UX Collective

JUNE 24, 2021

A starting point for building successful products. Photo by Anton Maksimov juvnsky on Unsplash I often come across companies that don’t really understand what strong product management is about, mostly because they just never have been exposed to it. First, what’s the purpose of the product team?

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Product Management Production Marketing Marketing 63

UX Collective

SEPTEMBER 18, 2022

During WWII, the US department of war produced the most well-succeeded marketing campaign ever. What can a Product Manager learn from it? Managing stakeholders is one of the toughest, if not the hardest, parts of being a Product Manager. Similarly, Product also has a lot of nuances to it.

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UX Collective

MARCH 14, 2022

How any company can build a visionary product strategy, using purpose as their lens. Image credit: Illustration from the textbook, “Practical Physics”, 1922 Around 40% of products launched each year fail. It presented too much of a risk to their core product, the film camera. The reason? Why do most new initiatives fail?

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Production Marketing Marketing Coding 72

Inkbot Design

FEBRUARY 21, 2023

15 Best AI Marketing Tools for Success in 2023 Here is a list of the best AI marketing tools to help you create engaging content, grow your business, and earn more profits in 2023. Artificial intelligence in marketing provides many great opportunities for business owners to improve their marketing strategy.

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UX Collective

FEBRUARY 5, 2022

That’s why, when I arrived at OpenClassrooms in March 2020 , one of my first missions was to design my team’s skill grids: one for Product Designers, one for Ux Writers and more recently, one for User Researchers. That’s why, when we open a new squad, we run a workshop with Product Managers and Product Owners to map the main skills needed.

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Production Product Management Publishing Publishing 113

UX Collective

AUGUST 15, 2022

A memorable product story is invaluable for a startup. Steve Jobs But what if you don’t have a good story to tell about your product? As freelance designers, we meet many teams who work on incredible products, but who still struggle to tell their stories. The most powerful person in the world is the storyteller.”?—?Steve

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UX Collective

MAY 27, 2021

I’ve been thinking about how to make move from a backlog to a strategy, and to make product strategies more strategic. I ended up in a strange place… Marty Cagan has observed that that many companies don’t just have a bad product strategy, it’s that they don’t have a product strategy at all. Either way, there’s work to do.

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Production Networking Product Management Marketing 63

Abduzeedo

DECEMBER 21, 2023

Revitalizing Branding: Infinix's Bold New Identity abduzeedo 1221—23 Explore how Infinix transformed its branding and visual identity to resonate with Generation Z in a highly competitive tech market. Faced with a market crowded with similar offerings, Infinix embarked on a journey to refresh its branding and visual identity.

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Brand Branding Arts and Crafts Product Management 53

Design Beep

JUNE 2, 2023

When it comes to managing your order, inventory, and product management processes, a lot goes into it. It can be difficult, but thankfully Maropost has created an intuitive solution that simplifies these processes–allowing you to manage orders and products with ease centrally.

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UX Collective

APRIL 19, 2022

Photo by airfocus on Unsplash Interviewing users, customers and conducting market research is a core part of building successful products. But for those who have worked with both B2C and B2B products, you have probably noticed a significant difference when it comes to finding people to interview.

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Production Marketing Marketing Product Management 107

UX Collective

AUGUST 23, 2021

How the week feels as a product designer, what it means slow living, why and how I am doing it in some areas of my life. But, as a product designer working remotely and, lately, in fast-paced growth environments, slow living seems aligned with the core of the design, which is intentional. Sun rising at Vila Velha?—?Espírito

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Production Presentation Marketing Marketing 103

Canny

MARCH 14, 2024

Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing research and collating data from previous campaigns, you can gather enough insight to forecast how future initiatives will work.

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Marketing Marketing Production Advertising 78

UX Collective

MARCH 2, 2022

As the COVID-19 wave descends and the hi-tech market is still red hot, there is a huge demand for designers out there. Define ahead and get advice You may be a brilliant startup founder, developer, or product manager. look for help from an experienced designer. Read on for more tips and ideas. In other ways, the decent way.

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Production Presentation Product Management Consulting 88

UX Collective

FEBRUARY 19, 2022

The team seemed nice though, and the product interesting. We had incredible market fit, and a great reputation to match. I learnt an equal amount from our remarkable engineers and product managers. whether specced out in a document or (believe it or not) actually wireframed by a Product Manager did not end well.

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Product Management Production Digital Coding 104

UX Collective

DECEMBER 4, 2023

We finished our undergraduate in Graphic Design in 2017 and since then, Yunan worked at Meta for 5 years as a designer, before transitioning to be a Product Manager a year ago; I worked at Google and Meta for the past 6 years as a designer. Or, we can imagine a “connected brain” for the product team. This was the case for Yunan.

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Production Product Management Education Publishing 91

UX Collective

AUGUST 14, 2022

Boost your product growth by predicting what comes next. Continue reading on UX Collective ».

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Product Management Production Marketing Marketing 90