UX Collective

JULY 3, 2022

Product management is a mentally taxing job. Every now and then I would come across a confession in some PM communities: ‘I’m thinking to switch away from product management. The CEO of the product isn’t the same as the dictator of the product Many people are lured into product management due to its sexy title.

Product Management 113

Product Management Production Coding Portfolio 113

UX Collective

SEPTEMBER 18, 2022

During WWII, the US department of war produced the most well-succeeded marketing campaign ever. What can a Product Manager learn from it? Managing stakeholders is one of the toughest, if not the hardest, parts of being a Product Manager. Although the message is pretty good, It’s one of my least seen pieces.

Product Management 90

Product Management Production Art Templates 90

UX Collective

AUGUST 16, 2022

The less sexy, yet frequently more rewarding parts of the role and career Photo by Alex Green: [link] What are the most overrated skills for product managers? Anything project-management related. Seriously though, I wish we spoke about this more openly in the product world. Why Service Design ?

Product Management 85

Product Management Production Project Management Publishing 85

UX Collective

JUNE 24, 2021

Photo by Anton Maksimov juvnsky on Unsplash I often come across companies that don’t really understand what strong product management is about, mostly because they just never have been exposed to it. So I decided to share a few fundamental product management concepts to help aspiring product people build a better product.

Product Management 63

Product Management Production Marketing Marketing 63

Just Creative

FEBRUARY 12, 2020

And besides, you can work on your personal brand by publishing content on platforms like LinkedIn, Quora and Instagram. Affiliate marketing is one of the most popular ways to make money from a blog. By becoming an affiliate, you can recommend products in your niche and get a commission when people buy those products.

Freelance 293

Freelance Freelance Travel Publishing 293

UX Collective

MARCH 28, 2023

Product Visioning Process This is the process I have used to guide teams to create product visions that led to transformative change in the business and use experience: Product Visioning Process Plan Crafting a vision is a project in and of itself and therefore requires planning and dedicated bandwidth.

Production 133

Production Product Management Marketing Marketing 133

UX Collective

APRIL 19, 2022

Photo by airfocus on Unsplash Interviewing users, customers and conducting market research is a core part of building successful products. But for those who have worked with both B2C and B2B products, you have probably noticed a significant difference when it comes to finding people to interview. But it’s not just conferences.

Production 110

Production Marketing Marketing Product Management 110

UX Collective

FEBRUARY 19, 2022

We had incredible market fit, and a great reputation to match. I learnt an equal amount from our remarkable engineers and product managers. A shout out is due here to product managers Emily Mabin Sutton, Rodolphe Bouygues, and Jono van Deventer, product director Moustafa Khalil, and engineering manager James Clark?—?who

Product Management 106

Product Management Production Digital Coding 106

UX Collective

OCTOBER 25, 2023

There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. With this in mind, I reframed the results of my study to show how they could market the fact our features did create a positive behavioral outcome. Product Management  —  why has feature bloat become such an issue?

Product Management 99

Product Management Production Marketing Marketing 99

Inkbot Design

NOVEMBER 29, 2023

Failing to localise UX copy for each target market leaves users confused or unable to relate to the content. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams.

Arts and Crafts 88

Arts and Crafts Production Digital Marketing 88

UX Collective

JULY 13, 2021

It’s based on two famous essays: Good Product Manager/Bad Product Manager by Ben Horowitz Good Product Team / Bad Product Team I decided to re-write it and share it because I believe our industry needs more examples of what a true product designer (and product team) does.

Production 106

Production Product Management Client Publishing 106

Inkbot Design

JANUARY 24, 2024

Product thinking is a mindset that puts the product at the heart of technology strategy and decision-making. It involves having an intuitive understanding of the product, users' needs, the market landscape, and business objectives. With these well-developed aspects, product thinkers guide products to success.

Production 52

Production Marketing Marketing Publication 52

UX Collective

NOVEMBER 26, 2022

Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not). Estimate market size One of the most disturbing things I encounter is when leaders ask for five-year revenue projections from teams in product discovery.

Production 100

Production Marketing Marketing Product Management 100

UX Collective

JUNE 11, 2021

The power of metrics entered Product Management to change it forever. Before product metrics, we were shooting blindfolded. From the Product Management perspective, acquisition metrics indicate how well we communicate with the marketing team and whether our product resonates with our target audience.

Production 128

Production Product Management Marketing Marketing 128

UX Collective

MARCH 16, 2023

Directions of the only product innovation still standing. It seems there is an exodus on the product market: product managers, product designers, data scientists, user researchers were let go en masse. Being a marketing trainee? That’s a problem, however. AI and context: which jobs will it replace?

Self-employed 98

Self-employed Production Marketing Marketing 98

UX Collective

DECEMBER 4, 2023

We finished our undergraduate in Graphic Design in 2017 and since then, Yunan worked at Meta for 5 years as a designer, before transitioning to be a Product Manager a year ago; I worked at Google and Meta for the past 6 years as a designer. or become a manager? What matters is to focus on the product outcome.

Production 93

Production Product Management Education Publishing 93

Inkbot Design

MARCH 14, 2023

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

APRIL 24, 2023

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

Marketing 72

Marketing Marketing Advertising Advertising 72

UX Collective

SEPTEMBER 29, 2021

I had to wait 2 years before a Marketing partner approached my product manager to inquire about the feasibility. My product partner replied that it would take 3 years because the tech stacks for Bank and Card applications were so far apart. The marketing partner asked the product manager how long that would take. “3

Product Management 83

Product Management Production Marketing Marketing 83

UX Collective

OCTOBER 27, 2021

If I were to ask you twenty years ago whether you would like to hop in a strangers car in New York City, instead of trying to hail a cab, you would probably think I was crazy, and yet, the ride-sharing market is now at a whooping $85.8B in 2026 ( Markets and Markets ). and projected to reach $185.1B The secret to higher ROI?

Marketing 101

Marketing Marketing Production Publishing 101

Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. The Elements of Typographic Style. Just Enough Research. Lots of helpful stuff.”

Production 144

Production Consulting Typography Marketing 144

Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. You may need to invest in marketing materials , professional development opportunities for your employees, or advertising campaigns to bring your brand to the attention of new and potential customers.

Brand 134

Brand Branding Production Marketing 134

UX Collective

FEBRUARY 14, 2022

Resist the product management scope creep Photo by Tabitha Turner on Unsplash This one has been a challenge for me as a result of my experiences leading innovation and product teams. Like product managers, UXers develop a necessary and intimate knowledge of their products and services informed by empathy and research.

Publication 81

Publication Product Management Production Education 81

UX Collective

DECEMBER 18, 2021

Brainstorm Cards This deck of 52 cards is divided into 4 trends: Regulation Trends , Market Trends , Technology Trends, and Customer Trends. Revolut as example of market trends) What if you delivered an augmented reality experience? The deck can be purchased via the publisher or book stores.

Production 107

Production Publishing Publishing Inspiration 107

UX Collective

JULY 16, 2021

After all, it binds together designers, developers, and product managers in one place, players who sometimes speak different languages. The UX Collective donates US$1 for each article we publish. This way you can ensure high quality in fewer working hours, as well as easy cross-platform updates on the go.

Production 104

Production Publishing Publishing Coding 104

UX Collective

MAY 18, 2021

Autodesk Shotgun UI, circa 2018 One of the most rewarding experiences I’ve had during my time as a Product Manager at Autodesk has been in building out and deploying a design system. Much of the work from that point on was in defining the scope, and doing risk assessment. One of the principles we had was to favour “breadth over depth”.

Product Management 106

Product Management Production Publishing Publishing 106

UX Collective

OCTOBER 26, 2023

Many businesses do not have well-defined product development processes and do not understand the value that research and design can add to generate revenue, find product market fit, or whatever their goals are. How do we engage managers and stakeholders? You are not alone! Make relationships as widespread as you can.

Internet and Software Development 96

Internet and Software Development Production Product Management Marketing 96

UX Collective

JUNE 29, 2021

Personality is, of course, a complex topic in its own right, a simplified way of thinking of product personality is that it reflects the many decisions about how a product looks, behaves, and is positioned throughout its marketing and advertisements. The UX Collective donates US$1 for each article we publish.

Production 110

Production Product Management Publishing Publishing 110

UX Collective

DECEMBER 27, 2021

If we roll back to the “offline era”, agencies were mastering the effort of documenting those frameworks into one-time published manuals. Changed: visual frameworks aren’t defined “one time”, then published and delivered in a manual. Some of them became real icons. Changed: online means constantly evolving, connected, measurable.

Brand 117

Brand Branding Arts and Crafts Photoshop 117

UX Collective

AUGUST 24, 2021

Product management Nielsen Norman Group’s Kara Pernice and Raluca Budiu have recently conducted a study exploring attitudes around the overlap between user experience and product management. Ensuring that a product is informed by user needs is totally fundamental to what user experience is.

Product Management 91

Product Management Production Marketing Marketing 91

UX Collective

JANUARY 11, 2024

A product that solves concrete tasks: ensuring consistency reducing development time and much more Most often, the main reason to create a new product is that you want it to be different from the existing ones on the market. After all, often design systems are built as a product for internal use. Let’s stay in touch!

Production 98

Production Coding Product Management Marketing 98

UX Collective

FEBRUARY 24, 2024

And I might have gone on believing that, if I hadn’t found myself in a product management role later in my career, and learned that PMs see themselves the exact same way  — as the misunderstood people who are trying to deliver value to their customers, beset on all sides by stakeholders who want something else.

Product Management 97

Product Management Production Marketing Marketing 97

UX Collective

APRIL 3, 2023

Here are a few examples of how you can benefit from this research, especially for product designers and product managers: As inspiration on how other marketplaces have been designed (features, flows, interactions, copy, etc.) Publishers (companies or developers) create products to grow their businesses and improve experiences.

Internet and Software Development 88

Internet and Software Development Patterns Production Publishing 88

Inkbot Design

NOVEMBER 8, 2023

StudioPress rose to prominence by partnering with Copyblogger Media, a content marketing authority. This exclusive partnership gave StudioPress in-depth insight into crafting websites for content marketing and blogging. Based in Victoria, Canada, MetaLab brings together an elite team of designers, developers, and product managers.

Web Design 79

Web Design Web Design Client Agency 79

UX Collective

MARCH 14, 2023

What if the companies in our day-to-day life didn’t make it easy to experience the value of their product? In B2C, we market to users directly, so products must be not just effective, but efficient, shiny, and, sure, easy to try. They are consumer-led or product-led. Trying the product first is a must nowadays.

Production 94

Production Marketing Marketing Product Management 94

UX Collective

JUNE 1, 2023

In the early 2010’s, the digital design community got swept up in a great wave of ideas from software development, product management, and business strategy, including agile , lean start-up , and design sprints. I quickly saw that the new conceptual model was a better fit to the needs of digital product design.

Production 93

Production Digital Internet and Software Development Consulting 93

UX Collective

MARCH 9, 2023

In this article, I’ll share 5 principles that can help any designer strengthen their skills and marketability. Evolution from “hacking” to value-based Product Growth Some of us might be familiar with the term “Growth hacking” which was introduced around 2012 in Silicon Valley and originally comes from Growth Marketing.

Production 142

Production Patterns Marketing Marketing 142